The Yards, Covent Garden launches first-of-its-kind technology for its Christmas campaign

Longmartin Properties Ltd, a joint venture between Shaftesbury and the Mercers’ Company, has launched its festive activation, 12 Drops of Christmas at The Yards, Covent Garden, using pioneering geo-located technology for the first time in a UK retail setting. Cementing Longmartin Properties as a landlord with a difference, this latest activation accentuates their continual investment into The Yards and innovative approach, as well as their active management style with continual tenant engagement and support.

Chinatown London over the moon as it launches Netflix outdoor experience

On October 21, Shaftesbury launched an exclusive collaboration with Netflix to mark the release of brand-new animated film, Over The Moon on October 23, by unveiling a dazzling outdoor light and lantern installation throughout the streets of Chinatown London.

Chinatown London, ShaftesburyHarriet ShawOctober 22, 2020Chinatown London, London, Netflix, Campaign

Liverpool ONE’s ‘Jurassic Invasion’ experience proves a roaring success

Newly released figures show Liverpool ONE’s ‘Dinosaurs Unleashed’ enlivenment campaign boosted visitation and sales performance at the destination, signifying a bright future for physical-digital integration in retail.

Liverpool ONEHarriet ShawAugust 1, 2019Liverpool ONE, Liverpool, Campaign, Augmented Reality

Chinatown London reveals faces of Chinatown video series

Shaftesbury has launched a video series to highlight the Chinatown London community and uncover the vibrant and diverse stories behind one of the most iconic destinations in London’s West End.

Chinatown LondonHarriet ShawMarch 29, 2018Chinatown London, Faces of Chinatown, Campaign, Community