The Yards, Covent Garden launches first-of-its-kind technology for its Christmas campaign

Longmartin Properties Ltd, a joint venture between Shaftesbury and the Mercers’ Company, has launched its festive activation, 12 Drops of Christmas at The Yards, Covent Garden, using pioneering geo-located technology for the first time in a UK retail setting. Cementing Longmartin Properties as a landlord with a difference, this latest activation accentuates their continual investment into The Yards and innovative approach, as well as their active management style with continual tenant engagement and support.

The YardsHarriet ShawDecember 1, 2022The Yards, Covent Garden, Longmartin Partnership Ltd, Shaftesbury, The Mercers' Company, Retail, Technology, 12 Drops of Christmas, Landmrk, Lynne Henderson, Campaign, Christmas