Chinatown London reveals faces of Chinatown video series
Shaftesbury has launched a video series to highlight the Chinatown London community and uncover the vibrant and diverse stories behind one of the most iconic destinations in London’s West End. The ‘Faces of Chinatown’ campaign goes beneath the surface of the area’s community revealing the unique stories of how and why they came to Chinatown London.
The next film to launch will focus on Yi Fei, the owner of JinLi, who has diversified Chinatown London’s offer with the addition of fiery Sichuanese to a predominantly Cantonese community. Another film, which launched in time for International Women’s Day, featured Christine Yau, M.B.E., Restauranteur & Chairman of the Chinese Community Centre, and Ellen Chew, Chinatown Restauranteur.
The short films have been produced for Chinatown London’s digital channels, and introduce viewers to the faces and inspirational stories behind the area’s best-known operators and businesses. Also featuring in the series is Lucy Mitchell, Managing Director of the SeeWoo Group, where she’ll be talking through the success and history of the business since it was founded 40 years ago. Alternatively, the Plum Valley restaurant film, featuring Iris Ma and Stanley Cheung, tells their story of triumph over adversity after Stanley’s father arrived in London with only £100 to his name.
Commenting on the video series, Karen Baines, Head of Group Marketing and Communications at Shaftesbury, said: “This inspirational series brings viewers closer to the people that make this special corner of London such a unique and dynamic destination. With further films in the pipeline to highlight the diverse Chinatown London community, the videos also showcase the extensive variety of cuisines on offer. Highlighting the blend of modernism with Far East traditions, the series maintains Chinatown London’s status as the number one destination for food and unique East Asian experiences in the capital.”
Lucy Mitchell, Managing Director of the SeeWoo Group, said: “Our business, started at the heart of the Chinatown London community, and has continued to evolve. We are excited to be included in the Faces of Chinatown campaign as we tell our story of success and continue to expand our business and the opportunities available to us. We are eager to embark on the next chapter for the SeeWoo Group as one of the largest suppliers of Oriental foods in the UK.”
ENDS
For further information please contact Amanda McNally or Lottie Croker at Aver via amandamcnally@aver.uk.com or charlottecroker@aver.uk.com
Chinatown
China is changing and traditional values are being complemented by new ideals and trends, inspired by other parts of the Far East and the West. This is influencing what Chinese people and visitors expect in Chinatown. Shaftesbury understands this and is experiencing directly the evolution of China, spending time in its cities to see, taste and hear what is happening first hand.
Whilst inherently Chinese, under Shaftesbury’s long-term curation and partnership with the community, Chinatown is evolving to reflect the changes occurring in the Far East, creating is a mix of tradition and modernism that makes cities such as Shanghai, Beijing, Tokyo and Seoul some of the most exciting places in the world.
中国城
中国正在经历翻天覆地的变化，而在东亚其它地区和西方的影响下，中国的许多传统价值也正在和新的理念与潮流相融合。这样的变化也在影响着中国人与其他地方游客对中国城的看法与期待。Shaftesbury对这样的趋势有着深刻的理解，而且也对中国的高速发展有着直接的体会。在过去的一段时间里，Shaftesbury的一些员工被派往中国，亲自去观看、去品尝、去倾听今天中国的脉搏。
虽然伦敦中国城本质上还是中国传统的延伸，但在Shaftesbury长期的精心策划与管理下，并且在与当地社群的合作下，中国城正在成为反映亚洲巨变的一面镜子。如今，中国城和上海、北京、东京、首尔等等许多令人激动的亚洲城市一样，成为了一个传统与现代相互碰撞、相互融合的地方。
Shaftesbury
Shaftesbury PLC is a Real Estate Investment Trust, which invests exclusively in the liveliest parts of London's West End. Our objective is to deliver long-term growth in rental income, capital values and shareholder returns.
Focused on restaurants, leisure and retail, our exceptional portfolio extends to around 15 acres, clustered mainly in Carnaby, Seven Dials and Chinatown, with substantial ownerships in east and west Covent Garden, Soho and Fitzrovia.
In addition, we have a 50% interest in the Longmartin joint venture with The Mercers' Company, which has a long leasehold interest, extending to 1.9 acres, in St Martin's Courtyard in Covent Garden.
Our proven management strategy is to create and foster distinctive, attractive and prosperous locations. It is implemented by an experienced management team with an innovative approach to long-term, sustainable income and value creation, and a focus on shareholder returns. We have a strong balance sheet with conservative leverage.
有关Shaftesbury
Shaftesbury是一个房地产投资信托基金，其主要的投资对象是伦敦倍受追捧、炙手可热的西区（West End）繁华地段。我们的目标是较长的一段时期内，提高租金收入、资本价值以及股东收益。
Shaftesbury专注于伦敦西区最有活力的区域发展零售、餐饮和娱乐业，我们的资产组合的总面积达到15英亩，集中在卡纳比大街（Carnaby）、七晷区（Seven Dials）和中国城（Chinatown）区域；同时，Shaftesbury在科文特花园（Covent Garden）东、西两侧、Soho区和菲茨罗维亚区（Fitzrovia）也拥有大量地产。
另外，我们和 The Mercers’ Company 共同拥有 Longmartin 项目50%的收益。Mercers’ Company 则拥有科文特花园（Covent Garden）里 St Martin’s Courtyard 区多达1.9英亩地产的长期租赁权益。
我们行之有效的管理策略旨在创造并促进多个独特、有吸引力、位于繁华地段的地产项目。负责执行管理策略的是一支经验丰富的管理团队，他们运用创新的方法长期稳定地带来收益和价值的增长，并且时刻着眼于股东的收益。我们的资产负债表呈现出强劲、健康的态势，仅有较为保守的杠杆率。
ABOUT THE SEEWOO GROUP
Founded 40 years ago by brothers Stanley and Tony Tse, and considered a leader in the Oriental food market, the SeeWoo Group incorporates SeeWoo UK Ltd, SeeWoo Chinatown Ltd and Way-On Foods Ltd (BRC manufacturing site. Incorporating the flagship store in Chinatown the SeeWoo Group is headed up by Stanley Tse and Managing Director Lucy Mitchell. SeeWoo Holdings Ltd incorporate SeeWoo Foods Ltd, and SeeWoo Foods (Glasgow) Ltd. and is headed up by Tony Tse.