Posts in Seven Dials
Shaftesbury Capital flexes appeal with signing of Alo Yoga in Covent Garden’s Seven Dials
Shaftesbury Capital flexes appeal with signing of Alo Yoga in Covent Garden’s Seven Dials

Shaftesbury Capital has announced that Alo Yoga, the luxury activewear brand, has selected Covent Garden for a new UK location. The premium lifestyle brand is set to open its 5,000 sq ft anchor unit at the junction of Neal Street and Earlham Street, a key gateway to Covent Garden’s Seven Dials neighbourhood. The entrance of the world-class brand to this prominent Seven Dials location emphasises Shaftesbury Capital’s long-term strategy to curate a dynamic, mixed-used destination and cements Covent Garden’s position as a hub for internationally renowned, highly specialist brands.

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Covent Garden, Seven DialsHarriet Shawlondon, Covent Garden, Retail destination, Anchor store, Neal Street, Seven Dials
Tom Sellers opens doors to new Seven Dials restaurant, Story Cellar in Neal's Yard, Covent Garden
Tom Sellers opens doors to new Seven Dials restaurant, Story Cellar in Neal's Yard, Covent Garden

Shaftesbury Capital has announced that Story Cellar, the second restaurant venture from two Michelin Star Chef Tom Sellers, has now opened in Neal’s Yard, Covent Garden located at 17 Neal’s Yard, the 1,700 sq ft Parisian inspired rotisserie style restaurant, welcomes Stephen Naylor as head chef and specialises in rotisserie chicken, whilst boasting an expansive wine programme.

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Seven DialsHarriet ShawSeven Dials, food destination, Food and Beverage, F&B, Covent Garden
Making moves: International brand Gramicci selects Seven Dials, Covent Garden for first global store
Making moves: International brand Gramicci selects Seven Dials, Covent Garden for first global store

Shaftesbury Capital has announced that Gramicci, the internationally renowned lifestyle clothing brand, is to make its global bricks and mortar debut at Seven Dials in Covent Garden. Located at 3 Earlham Street, the 1,400 sq ft debut store will stock the brand’s unique range of functional outdoor fashion.

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Seven DialsHarriet ShawFashion, Seven Dials, Covent Garden, retail, Retail Signing, Bricks and Mortar
Tom Sellers selects Seven Dials' Neal's Yard for new venture, Story Cellar
Tom Sellers selects Seven Dials' Neal's Yard for new venture, Story Cellar

Shaftesbury has announced that two Michelin Star chef, Tom Sellers, is set to unveil his new restaurant, Story Cellar, at Seven Dials this March. The 1700 sq ft unit will be a Parisian inspired rotisserie style restaurant, located in the iconic Neal’s Yard, and will feature counter dining and rotisserie chicken alongside a menu of house cured charcuterie and classic dishes, interpreted by Tom.

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Seven DialsHarriet ShawSeven Dials, Shaftesbury, Restaurants, Signing, F&B, Hospitality, Neal's Yard, Michelin Star
Four new flagships for Seven Dials' Neal Street
Four new flagships for Seven Dials' Neal Street

Shaftesbury has announced the opening of four new flagship stores on Neal Street, Seven Dials. Minimalistic clothing brand, Absence of Colour, lifestyle brand, Rockett St George, independent watch retailer, Mr Jones Watches, and a creative activation run by community organisation, My Runway Group, have joined Seven Dials’ diverse array of creative and aspirational brands, located in the heart of London’s West End.

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Seven DialsHarriet ShawSeven Dials, Shaftesbury, West End, London, Retail, openings, Flagship, Creative, Neal Street, Fashion
Hooked: Seven Dials welcomes innovative art retail concept, The Hook
Hooked: Seven Dials welcomes innovative art retail concept, The Hook

Shaftesbury has announced that The Hook, a unique art gallery retail concept, has opened its flagship London store in Seven Dials in the heart of the West End. Featuring a range of both established and emerging artists, across a variety of subjects and styles, the 1,588 sq ft space is located at 37A Neal Street, adjacent to Ollie Quinn.

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Seven DialsHarriet ShawSeven Dials, Shaftesbury, Retail, Opening, Art, Neal Street, Flagship
Innovative art retail concept The Hook selects Seven Dials for West End flagship
Innovative art retail concept The Hook selects Seven Dials for West End flagship

Shaftesbury has today announced the signing of art retail concept, The Hook, for its first central London showroom in Seven Dials. The experiential art gallery is the latest innovative brand to join Seven Dials’ creative community and is set to open a 1,588 sq ft space on 37A Neal Street this September.

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Seven DialsHarriet ShawSeven Dials, Shaftesbury, Retail, Signing, West End, London, Art, Property
Seven Dials celebrates Platinum Jubilee in style
Seven Dials celebrates Platinum Jubilee in style

Shaftesbury’s Seven Dials neighbourhood was transformed for the long-awaited Platinum Jubilee weekend. Located in the heart of London’s West End, all seven streets were decorated, and tenants came together to provide a specially curated series of activities and entertainment to celebrate 70 years since Queen Elizabeth II’s coronation.

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Seven DialsHarriet ShawSeven Dials, Shaftesbury, London, West End, Retail, Leisure, Hospitality, Brands, Culture
Seven Dials' dining offer evolves
Seven Dials' dining offer evolves

Shaftesbury has today announced the opening of four new culinary operators in the Seven Dials community. Danish bakery Ole & Steen, French restaurant The Patate, new dining concept St Martin’s House and boutique gelateria, ANITA join the destination’s already extensive array of restaurants, bars and cafes, reinforcing its position as a go-to dining destination in the heart of London’s West End.

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Seven DialsHarriet ShawSeven Dials, F&B, Culinary, Brands, Openings