Shaftesbury Capital flexes appeal with signing of Alo Yoga in Covent Garden’s Seven Dials

Shaftesbury Capital has announced that Alo Yoga, the luxury activewear brand, has selected Covent Garden for a new UK location. The premium lifestyle brand is set to open its 5,000 sq ft anchor unit at the junction of Neal Street and Earlham Street, a key gateway to Covent Garden’s Seven Dials neighbourhood. The entrance of the world-class brand to this prominent Seven Dials location emphasises Shaftesbury Capital’s long-term strategy to curate a dynamic, mixed-used destination and cements Covent Garden’s position as a hub for internationally renowned, highly specialist brands.

Anchor brand Superdry opens at Icon Outlet at The O2 as the destination continues to outperform

Icon Outlet at The O2, London’s leading outlet shopping destination, developed by AEG and Crosstree Real Estate Partners, has announced the opening of Superdry, the premium apparel brand. The opening coincides with a record-breaking summer trading period across The O2’s Entertainment District and Icon Outlet.

ICON OutletHarriet ShawAugust 31, 2022Superdry, Icon Outlet at The O2, London, Anchor store, Louisa Dalgleish

Primark comes to Salisbury

Primark has today announced plans to open a new 29,700 sq ft store in the cathedral city of Salisbury, Wiltshire. The much-anticipated new store, which is expected to open in the summer of 2023, will occupy a prime retail unit in the Old George Mall shopping centre, which is managed by Railpen, the investment manager responsible for the safekeeping and administration of over £37 billion AUM for several pension schemes.