Making moves: International brand Gramicci selects Seven Dials, Covent Garden for first global store

Shaftesbury Capital has announced that Gramicci, the internationally renowned lifestyle clothing brand, is to make its global bricks and mortar debut at Seven Dials in Covent Garden. Located at 3 Earlham Street, the 1,400 sq ft debut store will stock the brand’s unique range of functional outdoor fashion.

Designed with movement in mind, Gramicci’s range of high-quality apparel is steeped in the brand’s climbing heritage, providing minimalist, hard-wearing and functional outerwear. With innovation at the forefront of Gramicci’s ethos, the brand looks to evolve signature items like the original ‘G-Pants’, with new shapes, progressive technical fabrics and brand collaborations.

Set to open in May, the debut store will house its full range of lifestyle clothing, including its men’s, women’s, and kidswear collections, as well as its comprehensive selection of outerwear accessories. Gramicci Seven Dials will carry all online products as well as collaboration items, with brands such as Wacko Maria and Adsum for SS23. Exclusive store drops will also be on offer throughout the season.

Stevie Gildea, Brand Manager at Gramicci UK, added: “Gramicci has come a long way since its inception in a California garage 40 years ago, and being able to announce our first global store is a landmark occasion for us. We pride ourselves on our commitment to innovation and pushing new ideas, and thus selecting a forward-thinking destination like Covent Garden was an easy decision to make. We can’t wait to open the doors to our first ever space in May and start an exciting new chapter for Gramicci!”

The announcement follows the exciting news of iconic heritage hat brand, Stetson, opening its first UK store within Seven Dials, sitting alongside fellow, internationally renowned fashion and accessories brands RAINS, Colorful Standard and Away.