A moment in time: Longines selects Covent Garden for second London boutique

Shaftesbury Capital has announced that Swiss watchmaker, Longines, has selected Covent Garden to be the location of its second London boutique.

Covent GardenHarriet ShawOctober 30, 2024Covent Garden, longines, Shaftesbury Capital

Strathberry reaffirms commitment to Shaftesbury Capital’s Covent Garden with upsize and relocation

Shaftesbury Capital has announced that Strathberry, the Edinburgh-based and internationally recognised brand specialising in luxury leather goods, has relocated its store within Covent Garden’s historic Market Building, reinforcing the destination’s enduring appeal as a hub for UK-founded luxury brands.

Covent GardenHarriet ShawOctober 29, 2024Covent Garden, Retail destination

Peak Performance opens debut UK store in Covent Garden & one-of-a-kind ski rail jam pop-up

Shaftesbury Capital has announced that Peak Performance, the renowned Scandinavian outdoor brand, has opened its debut UK store in Covent Garden. Located at 49 Long Acre, the opening of the international brand’s first-ever UK store exemplifies Covent Garden’s reputation as the nation’s de facto performance-wear hub, further reinforced by the one-of-a-kind activation hosted by the brand in honour of the store’s launch.

Covent GardenHarriet ShawSeptember 30, 2024Covent Garden, Retail news, snow, Sports

NN.07 opens first UK store as two more brands commit to Covent Garden's Seven Dials

Shaftesbury Capital has announced that NN.07, the sustainable menswear brand, has opened its debut UK standalone store in Covent Garden. NN.07 is set to be joined by eco-conscious suitwear retailer, Batch London, and travel-inspired apparel brand, Gandys International.

Barbour opens new heritage store in Covent Garden's Seven Dials

Shaftesbury Capital has announced that Barbour, the British luxury lifestyle brand, has opened at 37 Neal Street in Covent Garden’s Seven Dials neighbourhood. The historic retailer’s store is centred around its fresh design concept of New Heritage, which celebrates its dual identity as both historic in legacy and contemporary in design.

Covent GardenHarriet ShawAugust 23, 2024Covent Garden, Barbour, seven dials, retail, Neal Street

Covent Grarden unveils summer art installation for 2024: "Little Cloud World" by Friends with You

Shaftesbury Capital has unveiled a brand-new large-scale art installation, “Little Cloud World” in Covent Garden by Los Angeles-based artists Samuel Borkson & Arturo Sandoval III, known as FriendsWithYou. The London-first commission will be installed until October and features over 40 inflatable floating clouds in the Covent Garden Market Building. T

Covent GardenHarriet ShawAugust 1, 2024Shaftesbury Capital, Market Building, Art

Axel Arigato opens flagship store in Covent Garden's Seven Dials

Shaftesbury Capital has announced that Axel Arigato, the global Swedish footwear brand, has opened its flagship store at 21-23 Earlham Street in Covent Garden’s Seven Dials neighbourhood.

Covent Garden's Seven Dials to welcome trio of British menswear brands & Vivo Barefoot's upsized flagship

Demonstrating a strong and continual interest in the global destination, Covent Garden’s Seven Dials neighbourhood is welcoming a quartet of store openings, including a series of independent British menswear brands such as the first standalone UK store from NN.07, the West End debut for Form&Thread and the opening of Wax London’s third boutique, all of which are opening alongside a significantly upsized flagship for footwear brand, Vivobarefoot.

Covent GardenHarriet ShawJuly 22, 2024Seven Dials, Trio, Covent Garden, london, retail, Flagship

Shaftesbury Capital welcomes Elemis's first UK standalone store to Covent Garden's Seven Dials

Shaftesbury Capital has announced that ELEMIS, the global beauty pioneer, has opened its first UK store at 23 Monmouth Street in Covent Garden’s Seven Dials neighbourhood. ELEMIS joins Covent Garden’s significant line-up of cosmetics and beauty brands.

Peak Performance to open first UK store in Shaftesbury Capital's Covent Garden

Shaftesbury Capital has announced that Peak Performance, the renowned Scandinavian outdoor brand, has selected Covent Garden to be the home of its first-ever UK store, marking a significant milestone in the brand’s global expansion journey.

Shaftesbury Capital flexes appeal with signing of Alo Yoga in Covent Garden’s Seven Dials

Shaftesbury Capital has announced that Alo Yoga, the luxury activewear brand, has selected Covent Garden for a new UK location. The premium lifestyle brand is set to open its 5,000 sq ft anchor unit at the junction of Neal Street and Earlham Street, a key gateway to Covent Garden’s Seven Dials neighbourhood. The entrance of the world-class brand to this prominent Seven Dials location emphasises Shaftesbury Capital’s long-term strategy to curate a dynamic, mixed-used destination and cements Covent Garden’s position as a hub for internationally renowned, highly specialist brands.

Ladurée opens expanded space in Covent Garden's historic Market Building

Shaftesbury Capital has announced that Ladurée, the luxury French pâtisserie brand, has opened a brand-new space for tea and haute cuisine above its flagship store in Covent Garden. Situated on the corner of the historic Market Building, the expanded tearoom overlooks the West Piazza, increasing the brand’s footprint in the iconic heritage setting.

EL&N to launch debut deli concept in Shaftesbury Capital’s Covent Garden amidst surge of F&B openings

Shaftesbury Capital has announced that The EL&N Deli & Bakery, a brand-new concept from the globally renowned café and lifestyle brand EL&N, is set to open in Covent Garden’s heritage-listed Market Building in July.

Covent GardenHarriet ShawMay 21, 2024Shaftesbury Capital, F&B, Covent Garden, london, Central London

Shaftesbury Capital's Covent Garden welcomes UK first for flagship restaurant and boutique hotel, ERGON House

Shaftesbury Capital has announced that ERGON House, the Greek boutique hotel brand known for their unique blend of hospitality and exceptional culinary experiences, is set to open in Covent Garden in a newly refurbished heritage listed building, anchoring King Street next year.

ELEMIS to open first London store in Seven Dials, joining Covent Garden's unrivalled cosmetics and wellness line-up

Shaftesbury Capital, a founding patron of the British Beauty Council, has announced that global beauty pioneer, ELEMIS, has selected Covent Garden’s Seven Dials for its first standalone store in London. Set to open at 23 Monmouth Street, ELEMIS will join the neighbourhood’s wide selection of wellness brands, following the resounding success of its Cleansing Lab Pop-Up in Covent Garden’s Piazza last year.

Shaftesbury Capital welcomes Arc'teryx for new Covent Garden flagship

Shaftesbury Capital has announced that Arc’teryx, the high-performance outdoor apparel brand, has now opened its new flagship store within the newly refurbished listed building at 41-42 King Street in Covent Garden.

Covent Garden to welcome new concept, thirty7, from masterminds behind The Oystermen

Shaftesbury Capital has announced that new all-day dining concept, thirty7, has selected Covent Garden for its debut location.

Axel Arigato to open in Covent Garden's Seven Dials, marking second flagship location within Shaftesbury Capital's portfolio

Shaftesbury Capital has announced that Axel Arigato, the Swedish footwear brand, is set to open a new flagship store in Covent Garden in 2024. Located in Covent Garden’s Seven Dials, the entrance of the innovative lifestyle brand spotlights Covent Garden’s position as a destination for international, high quality, fashion retailers.

One to watch: Tissot opens UK flagship boutique in Covent Garden

Shaftesbury Capital has announced Tissot, the Swiss watch brand owned by the Swatch Group, has opened its debut flagship boutique in the vibrant and historic district of Covent Garden, representing the brand’s only standalone store in the UK. This new location marks a significant milestone for Tissot as it continues to expand its presence in one of London’s most iconic shopping destinations.

Covent GardenHarriet ShawDecember 11, 2023Shaftesbury Capital, Covent Garden, Tissot, Flagship, Boutique, Michelle McGrath

Shaftesbury Capital enhances retail offer in Seven Dials

Shaftesbury Capital has announced that five new brands have joined the Seven Dials neighbourhood located within its Covent Garden portfolio. Incorporating a mixture of UK debuts and permanent brick-and-mortar locations, these new additions continue to demonstrate the destination’s ongoing appeal in attracting and nurturing independent and innovative brand debuts, as well as flagship store openings.