Seven Dials boosts ethical appeal with opening of Dai

Shaftesbury has today announced that the sustainable women’s performance wear brand, Dai, has opened its debut permanent space on 35-37 Monmouth Street, Seven Dials. Alongside the launch of two vintage activations, these recent openings boost Seven Dials’ diverse community of ethically driven retailers, solidifying it as London’s go-to destination for the conscious consumer.

Seven DialsHarriet ShawMarch 29, 2022Seven Dials, London, Dai, True Vintage, Vintage Threads, B Corp