Posts tagged The Bullring Estate
Virtual reality pioneers, Sandbox VR, select Hammerson’s Grand Central for largest site and first UK location outside of London

Hammerson has signed the world’s most advanced virtual reality experience, Sandbox VR, as part of its vision to diversify the use of Grand Central in the heart of Birmingham and an ambitious strategy to reinvigorate its assets through new brands, entertainment, and experiential concepts.

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Wingstop UK secures three flagship sites in 'trilogy' deal with Hammerson

Lemon Pepper Holdings, a master franchisee and brand partner of Wingstop (NASDAQ: WING), the award-winning concept with more than 1,500 locations worldwide, today announced that it has agreed a ‘trilogy’ deal with Hammerson to open three new regional locations at its flagship destinations Bullring (Birmingham), the Oracle (Reading), and Cabot Circus (Bristol).

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The Entertainer invests £1m to create new flagship at Bullring

The largest independent toy retailer in the UK, The Entertainer, officially re-opened its doors on June 15th to its brand-new regional flagship store in Bullring.

As part of the £1m investment in the 9,000 sq ft store, The Entertainer has created immersive spaces for much-loved brands such as LEGO, Barbie, and Peppa Pig. Unique to Bullring, The Entertainer has also introduced its first Early Learning Centre shop-in-shop with a dedicated team of experts on hand to assist with any inquiries. Interactive areas have been introduced for customers to enjoy the wider selection of product ranges now available.

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Grand Central’s New Street Mall to receive £2m upgrade

Hammerson announced today that it is planning a £2m upgrade to New Street Mall, as part of a phased project which will include significant internal upgrades and result in a more vibrant and engaging entrance to its flagship destination Grand Central – the retail and F&B destination integrated with the busiest transport hub outside London, Birmingham New Street.

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Bandersnatch pop-up snatches the attention of Grand Central visitors

The Bullring Estate, Birmingham’s iconic shopping destination that comprises the Bullring, Grand Central, and Link Street, has announced that cult-favourite series Black Mirror, in partnership with Netflix, recreated the iconic 1980’s game store from the choose-your-own-adventure drama Bandersnatch last week. 

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