Bandersnatch pop-up snatches the attention of Grand Central visitors
The Bullring Estate, Birmingham’s iconic shopping destination that comprises the Bullring, Grand Central, and Link Street, has announced that cult-favourite series Black Mirror, in partnership with Netflix, recreated the iconic 1980’s game store from the choose-your-own-adventure drama Bandersnatch last week.
The 1,196 sq ft Grand Central unit was chosen as one of two Bandersnatch pop-ups in the UK, located between Nando’s and Holy Moly Macaroni, the store offered a window into the dystopian world of the psychological thriller to Birmingham.
Hammerson and The Bullring Estate hosted Netflix from 3 – 12 January, the hustle and bustle of Grand Central proved to be the perfect location for Tucker’s Newsagent and Games. The unique set up drew fans seeking an excellent social opportunity as well as considerable interest from centre visitors.
Hammerson was represented by Appear Here.
ENDS
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Hammerson
Hammerson own, manage and curate winning European destinations focused on flagship retail destinations and Premium Outlets. As at end of June 2018, our portfolio of high-quality retail property had a value of £10.6 billion and includes 22 prime shopping centres, 15 convenient retail parks and investments in 20 premium outlet villages, through our partnership with Value Retail and the VIA Outlets joint venture. Key retail venues include, Bullring, Birmingham: Bicester Village, Oxfordshire, Dundrum Town Centre, Dublin; and Les Terrasses du Port, Marseille.