Shaftesbury Capital, a founding patron of the British Beauty Council, has announced that global beauty pioneer, ELEMIS, has selected Covent Garden’s Seven Dials for its first standalone store in London. Set to open at 23 Monmouth Street, ELEMIS will join the neighbourhood’s wide selection of wellness brands, following the resounding success of its Cleansing Lab Pop-Up in Covent Garden’s Piazza last year.
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