Dolce&Gabbana opens world-first beauty boutique in Covent Garden

Shaftesbury Capital has announced that Italian luxury and lifestyle brand Dolce&Gabbana has opened a first-of-its-kind combined beauty and accessories store in Covent Garden. Situated in the historic Market Building, the opening marks Dolce&Gabbana's return to Covent Garden following the success of its iconic Christmas pop-up on the Piazza in 2022.

Bolstering Covent Garden’s position as the go-to location for world-class beauty brands, the Dolce&Gabbana store features its exclusive selection of cosmetics and signature fragrance collections, as well as a make-up consultation area. In a world-first for the brand, the boutique showcases the latest Dolce&Gabbana accessories under the same roof, including their iconic range of eyewear. Fitted out with gold panelling and monochrome tiles, the décor blends the heritage charm of the Market Building with trademark Italian glamour.

Dolce&Gabbana’s first-of-its-kind store is located opposite the junction of James Street, sitting alongside some of Covent Garden’s other best-in-class luxury beauty and fragrance brands including CHANEL Beauty, Diptyque, Glossier, Guerlain, Miller Harris, Penhaligon’s, Tom Ford Beauty, and adjacent to the recently opened Charlotte Tilbury, which opened a significantly upsized flagship, including its world first Skin Spa, in a prominent anchor unit at the beginning of the year.

William Oliver, Retail Leasing Director at Shaftesbury Capital, commented: "Dolce&Gabbana's commitment to blending tradition with innovation is what makes Covent Garden the perfect location to debut a world-first concept, following in the footsteps of Chanel, Charlotte Tilbury, Glossier, and Tom Ford. Building on the noteworthy success of its pop-up in 2022, the brand has reinvested in the destination, showcasing Covent Garden’s appeal for internationally renowned fashion houses to put down permanent roots.”

The opening of Dolce&Gabbana follows the recent announcement of Alo Yoga opening at the junction of Neal Street and Earlham Street, after a milestone year of brand commitments at Covent Garden in 2024. Covering almost 100,000 sq ft, 55 brands invested in the destination last year, reinforcing it as the location of choice for world-class concepts.