Alex Xu to kick-start fourth concept in Chinatown London, bringing Kung Fu Burger to Shaftesbury Avenue

Shaftesbury Capital has announced that new Chinese burger concept, Kung Fu Burger, is set to join Chinatown London’s Shaftesbury Avenue in what will be the destination’s fourth partnership with restaurateur, Alex Xu. 

Inspired by the current street food phenomenon sweeping the ESEA region, Kung Fu Burger will celebrate the vibrant and ever-changing food landscape by bringing authentic Chinese burgers to Chinatown London. Located at 104 Shaftesbury Avenue, the 100 sq ft kiosk will serve of a range of burgers, featuring a sourdough Chinese-style bun and a variety of fillings, from shredded pork belly – the most popular version – to chicken, and vegetables. 

This new venture will mark Alex Xu’s fourth F&B outlet in Chinatown London, following the recent success of hand-pulled noodle restaurant, Kung Fu Noodle. The restaurateur’s existing concepts also include popular bubble tea brand, Happy Lemon, and Taiwanese dessert parlour, Meet Fresh, which is adjacent to the new Kung Fu Burger location. 

Alex Xu, Founder, Kung Fu Burger, commented: “Chinatown London has proven time and time again to be the perfect location in the capital to launch a concept inspired by the ESEA region, and I have seen the destination evolve over the years into a cultural hub reflective of the Far East. Kung Fu Burger brings the Chinese inspired burger trend to London, and given the ongoing success of Happy Lemon, Meet Fresh, and Kung Fu Noodle, I have great confidence in this latest operation within the Chinatown London portfolio.”

This announcement follows the news that SanHao, a restaurant focused on hand-pulled noodles and soups, will be debuting within Chinatown London’s vibrant food landscape. Coming from the restaurateurs behind Hong Kong style café, The Eight, and Pan-Asian concept, YiQi, this addition reflects the signing of Kung Fu Burger, with continued commitment to elevating partnerships within Chinatown London.