Gravity MAX launches enhanced concept with flagship in Grosvenor's Liverpool ONE
Gravity MAX opens at Liverpool ONE
Liverpool ONE site marks Gravity’s largest investment and site to date
Venue includes Gravity’s first outside space and more activities than any other Gravity venue
Gravity Active Entertainment (“Gravity”), the fast-growing leisure and entertainment company, has launched the new flagship Gravity MAX at Liverpool ONE. Gravity’s biggest investment to date and its largest site, the £10 million destination showcases 100,000 sq ft of the brand’s newest and most enhanced active experience concept, Gravity MAX.
A market changer, Liverpool ONE takes Gravity MAX to a new level, introducing the brand’s first-ever outside space and the city’s largest roof terrace, as well as more activities than any other Gravity venue. Gravity MAX Liverpool ONE is anticipated to attract over 700,000 visitors per year, providing 12 immersive and experiential activities for up to 2,500 people at any given time across its two floors.
With an anticipated dwell time of over four hours, the destination showcases a dynamic and exhilarating mix of competitive socialising, live entertainment, sport screenings, as well as a comprehensive F&B offer, comprising four bars and a food hall. Highlights include a multi-level e-karting track, augmented reality (AR) bowling, 18-hole Tech Street Golf, Hologate VR, immersive Gamebox, esports arena, batting cages and Liverpool’s largest pool hall. A schedule of live bands and singers provides visitors weekly entertainment, accompanied by DJ sets, themed nights and shows.
The food hall features a variety of cuisines, including burgers by Wendy’s, 800 Degrees Pizza, pasta by Coco di Mama, award-winning Greek gyros by The Athenian, and the ultimate in dessert dining courtesy of Creams. The four bars includes two Gravity Social bars, Eden cocktail bar, and The Terrace, with automated, self-service beer taps and retractable roof. The Craic also provides a second, more intimate roof area, where visitors can relax listening to Ibiza anthems.
Michael Harrison, co-Founder and Chief Growth Officer at Gravity, commented: “The opening of the new Gravity MAX flagship at Liverpool ONE is an extremely exciting time for the brand, as it represents a landmark moment in our journey. This has been our biggest investment to date and cements Gravity’s position as market leaders and trendsetters within the leisure and entertainment sector. It has been a pleasure working alongside Grosvenor and the Liverpool ONE team, as they mirror our passion and commitment for innovation and the desire to create something truly exceptional.”
Chris Jukes, Director of Liverpool ONE, Grosvenor, added: “The scale, ambition and significance of what Gravity, together with Grosvenor and Liverpool ONE, wanted to create has finally come to fruition, and it is fantastic to be able to welcome this innovative new anchor to the destination and the wider city. Gravity MAX Liverpool ONE is not only a market changer, redefining UK leisure, but it will also be a destination driver, one which reaffirms Liverpool ONE’s position as the UK’s leading retail and entertainment destination.”
Designed by Townscape Architects, Gravity MAX’s interior was inspired by Japan and uses the latest technology from the UK, Europe and the US. A destination to be enjoyed by families, adults, groups, corporates and tourists alike, Gravity MAX will not only contribute to the city’s wider leisure and entertainment offering, but also employ more than 250 people from the local community.
The opening of Gravity MAX at Liverpool ONE, adds to a succession of recent high profile openings at the destination, including BOSS, Hollister and Gilly Hicks, Sweaty Betty and Space NK.
Metis and Stärka acted for Liverpool ONE. Savills represented Gravity.