David M Robinson reaffirms commitment to Liverpool ONE with upsize and new store concept
Grosvenor has announced that award-winning British luxury jewellery retailer, David M Robinson (DMR), has significantly upsized and extensively refurbished its Liverpool ONE flagship. DMR’s commitment to expand and launch its latest concept showroom is a milestone moment for both the Liverpool brand and the destination, where it has operated since Liverpool ONE’s launch in 2008. The latest developments on South John Street follows DMR’s consistently strong performance at the destination and is a significant vote of confidence in Liverpool ONE.
Having reopened on Tuesday 17 May, the extended 5,478 sq ft site represents a 72% upsize and debuts DMR’s latest concept showroom designed in collaboration with internationally renowned interior designers, LXA.
DMR’s refurbished site presents multiple in-store VIP spaces, including a private dining room for 12 guests, a champagne bar, as well as a sound-proofed media room equipped with state-of-the-art cameras for virtual appointments and content creation. The new showroom also has a 1,130 sq ft Rolex escape, IWC escape and offers jewellery and watch workshops in the form of Master Goldsmith and Master Watchmaker.
Alison Clegg, Managing Director, Asset Management, Grosvenor, stated: “For the last 14 years, it’s been a pleasure for Liverpool ONE to play a part in the local success story that is David M Robinson and to have had the opportunity to build a strong relationship with this fantastic family-owned business. As one of our original tenants, their growth is an excellent endorsement for Liverpool ONE and signifies the ongoing demand for physical retail, as well as the expansion of our luxury-focused offering. The premium experience is a key aspect of our retail strategy for Liverpool ONE, and we look forward to working closely with David M Robinson as they broaden their offering.”
John Robinson, Managing Director at DMR, commented: “We are delighted to be creating a totally new luxury experience in Liverpool, the city where our journey began. This vast new showroom incorporates dedicated space for our luxury fine jewellery brand, along with a large Rolex showroom. Coupled with enhanced workshops for our watchmakers and the expert goldsmiths at the beating heart of our business, the showroom’s private dining room served by an in-house kitchen and its dedicated media room from which our ambassadors and technicians can communicate with their clients, makes it truly one of the UK’s most innovative retail spaces.”
Since opening alongside Liverpool ONE, DMR has been one of its strongest performers at the destination, demonstrated by repeated lease extensions, as well as successful partnerships including OMEGA’s launch of its largest franchise boutique in the UK in 2021. With its Liverpudlian heritage, DMR’s reaffirmed commitment to Liverpool ONE is a solid endorsement for the destination.
CBRE and Metis acted for Liverpool ONE. Howard Kennedy Lawyers represented David M Robinson.