Laings opens debut OMEGA showroom for Wales in St David’s

Landsec has announced that Laings, the luxury jewellery retailer, has opened a new dedicated OMEGA showroom at St David’s Cardiff. The renowned watchmaker has taken an 838 sq ft space, which is both the first mono-brand showroom to be operated by Laings, and the first dedicated store for OMEGA in Wales.  

Laings OMEGA Showroom - St David’s

The new location on Hayes Arcade, the emerging luxury watch and jewellery quarter at St David’s, features OMEGA’s Constellation, Seamaster, Speedmaster, and De Ville collections. The showroom’s unique design encapsulates the essence of OMEGA including plush red carpets and low hanging lighting, with signature gold accents to mirror the iconic OMEGA timepieces.  Even the brand’s own bespoke fragrance will be flowing into the store via the air-conditioning system, immersing clients in the world of OMEGA. 

The Laings OMEGA showroom adds to St David’s roster of luxury brands, which performed incredibly well over the course of 2021. This includes Laings’ boutique which opened last year following a £3m investment and expansion, also on Hayes Arcade, housing brands such as Rolex, Patek Philippe, and Faberge.

Pablo Sueiras, Head of Retail Channels for Landsec, said: “As an already established operator at St David’s, we’re delighted to see Laings add to their significantly revitalised boutique and launch a mono-brand OMEGA showroom, reinforcing Hayes Arcade as a key location for luxury brands. Our guests have shown a clear demand for jewellery and watches, a sector now even stronger with the addition of OMEGA, as one of the most recognised brands in the world.”

Stuart McDowell, Managing Director of Laings, commented: “We’re thrilled to see our first mono-brand showroom open its doors in St David’s, cementing our commitment to Cardiff as a city. The opening of this showroom bolsters our longstanding relationship with OMEGA and allows us the opportunity to share our passion and knowledge about the pioneering technology, history and collections of one of the world’s most respected watch brands.”

“Further enhancing the luxury retail experience at St David’s, this immersive mono-brand environment is another step in our plan to revolutionise the way our clients connect with our brands and we look forward to welcoming new and existing clients to experience the new showroom."

Andrea Nunziata, Brand Director at OMEGA UK, said: “The partnership between OMEGA and Laings is well-established, and our new showroom endeavour in St David’s is such an exciting product of that. The arrival of this showroom in Cardiff allows us to continue to share our signature collection of luxury products in key urban locations.”

This announcement follows the recent openings of a standalone Breitling boutique, and the regional debut for luxury cosmetics brand Rituals.