NFT, a simple term that stands for ‘non-fungible token’, brings with it a wave of complexity that encourages a sense of confusion, apprehension, and resistance. NFTs, cryptocurrency and blockchains have all been discussed extensively within the media, but there remain questions as to the ways in which NFTs be applied in the hospitality sector, and in particular, restaurant funding? NFTs have the potential to drive this industry to new heights and be a force for change in a positive way.