Roll back not too far, and the choices for home delivery, particularly outside cities, were pretty limited. While Deliveroo, JustEat, UberEats and others introduced much greater choice as London’s burgeoning restaurant scene leapt at the opportunity to grow brands and build incremental sales, the benefits remained largely within the confines of the M25 and major cities. Great for those with an urban postcode, but what about the rest of the population?