CACI, the data specialists focused on people and place, have revealed a significant spending increase in gyms and fitness focused brands, comparing December 2024 with the same month in 2023. The more premium end of the market benefitted from the greatest year-on-year growth, matched by the popularity of athleisure, both offline and online, as consumers show increased appetite for health and wellness beyond the traditional ‘New Year’s Resolution’ months of January and February.

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