Beauty boost at Bullring as Space NK commits to largest store outside London

Hammerson has announced the signing of Space NK at Bullring, with the brand committing to its largest store outside of London at the destination.

Located on Bullring’s Upper Level East, adjacent to AllSaints, Coach, and Dr Martens, the 5,500 sq ft store reflects Hammerson’s strategy of evolving its assets to reflect dominant consumer trends and brands’ focus on expanding in prime locations.

Set to open this summer, Space NK’s regional flagship spans 4,356 of trading space, and will feature a dedicated consultation area for make-up and skincare, with play tables for customers to sit independently or with a member of the team to explore the store’s selection of hundreds of beauty brands.

Last year, beauty sales at Bullring & Grand Central grew significantly, making it the best-performing category at the destination. The strength of consumer demand was reflected in the opening of Sephora’s West Midlands’ flagship, complete with the brand’s biggest window façade in Europe, and the regional debut of PURESEOUL, the K-beauty retailer. They added to Bullring’s existing critical mass of beauty and wellness, which includes Boots, Kiko Milano, and Selfridges’ beauty and cosmetics hall, alongside Grand Central’s line-up including Kiehl’s, L’Occitane and MAC.

Paul O'Brien, Director of Leasing & Commercialisation at Hammerson, commented: “Bullring and Grand Central continues to be the place to go for health and beauty in Birmingham. Hammerson’s strategy of creating best-in-class spaces for international brands seeking a flagship presence in destinations that out-perform is evidenced by Space NK’s decision to open their largest store outside the capital.”

Andy Lightfoot, CEO of Space NK, added: “Our Birmingham community has been very vocal in its wish for us to return to Birmingham, and we are delighted to have secured a location in Bullring, our biggest store outside of London. This will be our first standalone store in the city centre, and an opportunity for customers to shop 100s of the world’s best beauty brands and receive expert advice from our in-store team.”

Space NK’s signing continues a strong run of key new additions to Bullring, with Zara opening its significantly upsized flagship last autumn, SDMN Clothing opening its first store outside London, and launch of TOCA Social and Lane 7, the latter two further diversifying the range of experiences available at the destination.