Minka Dink selects Sloane Stanley's King's Road for new pop-up
The Sloane Stanley Estate has announced Minka Dink, the London-based clothing brand, is opening its second pop-up on King’s Road in Chelsea, demonstrating the strength of the landlord’s role in providing a sought-after location for brands to trial physical retail.
Minka Dink will be opening at 324-326 King’s Road for a three-week pop-up in a 1,728 sq ft unit, showcasing its best-selling womenswear collections such as its Bibi Blouse, Lila Jeans and Evie Cardigan. It will also present drop one of its SS25 collection, available to shop in-store only. Starting as a passion project during the pandemic, Minka Dink’s new collection focuses on transitional pieces that take you from season to season, mirroring the brand’s ethos of creating timeless, versatile clothing that boosts confidence while being both stylish and accessible.
This will mark Minka Dink’s second pop-up on the Sloane Stanley Estate, highlighting the landlord’s role in supporting digitally-native brands and the long-standing relationship it fosters with retailers. This has been demonstrated with a series of brands choosing the estate as a debut test-bed for physical retail, including Chinti & Parker, Prochaine, KayaNuka, and Seraphina.
Hannah Grievson, Property Director at Sloane Stanley, said: “Minka Dink achieved so much success during its first ever pop-up with us here last year, and to host its second pop-up is a real testament to the opportunities we provide for independent brands to thrive. Entering physical retail can be a daunting experience, especially for brands that have built a strong following on social media, and our role is to make it that little bit easier, providing guidance and support at every level.”
Minnie Royden, Founder of Minka Dink, added: “King’s Road has always felt like the ultimate location for our pop-ups. Our customer loves shopping here, and we absolutely love the area and the incredible surrounding brands. It always feels like the perfect fit for Minka Dink, and it’s been fantastic to partner with Sloane Stanley, who have played an active role in our first experience of physical retail.”
Pepites, the curated boutique combining European and international brands, has also opened a pop-up at Sloane Stanley’s 281 King’s Road. The new space delivers a range of names from Liv Bergen and Karma Koma to Diaperis and Riviera, stocking womenswear, accessories, and jewellery, and demonstrates Sloane Stanley’s active approach in delivering unique names for visitors across the Estate.
Miles Commercial and Levy Real Estate represent the Sloane Stanley Estate.