Applied Nutrition launches debut pop-up at Liverpool ONE, in partnership with Yelir
Grosvenor has announced that Applied Nutrition, the global sports nutrition, health and wellness brand that recently floated on the London Stock Exchange, has opened its first-ever pop-up at Liverpool ONE.
Applied Nutrition has partnered with Yelir, the performance-wear fashion brand, to bring together wellness and style in a unique shopping experience. The pop-up showcases Applied Nutrition’s popular range of products, including pre-work out supplements, protein powders, and vitamins, alongside Yelir’s performance range. The store will trade on Liverpool ONE’s Paradise Street until mid-January 2025.
Complete with a live DJ, exciting giveaways, product sampling, and celebrity appearances from Paddy ‘The Baddy’ Pimblett and Coleen Rooney, the pop-up store is set to be an unmissable attraction, creating a buzz that will leave a lasting impression.
Thomas Ryder, CEO of Applied Nutrition, commented: “There is growing recognition of the role nutrition plays in health and wellbeing, so this pop-up is a great opportunity to engage with consumers during the busiest trade time of year for retail and then at the beginning of January when people are looking for advice and new health products to help them start their new fitness journey. The partnership with Yelir, another leading brand from the North West, further adds to the experience, and there is no better place to bring our two brands together than the powerhouse that is Liverpool ONE.”
Rob Deacon, Director of Asset Management at Grosvenor, added: “Delivering compelling short-term activations while championing best-in-class local and online brands such as Applied Nutrition and Yelir is one of our key commitments. It is this innovative and agile leasing strategy, paired with our leading line-up of national and multinational brands, that reinforces why Liverpool ONE is a leading retail and entertainment destination in Europe.”
The Applied Nutrition x Yelir pop-up is the latest in a series of highly successful short-term activations from leading retailers and online brands in 2024, joining AllSaints, Montirex, Sisters & Seekers, Noughts and Crosses, Luxe Collective, and Curated Makers.
2025 is set to be Liverpool ONE’s biggest year for store openings since 2008. South John Street alone will welcome Sephora’s city debut and TFG London’s 12,000 sq ft multi-brand store, which is its largest yet and will bring together Hobbs, Phase Eight, Whistles, and Inside Story. Both brands are due to open in spring next year, followed by Uniqlo’s 25,000 sq ft flagship on Paradise Street.