Chinatown London to welcome Noodle & Beer's second location in the capital
Shaftesbury Capital has announced that the Chinese hospitality concept, Noodle & Beer, is expanding across London, selecting Chinatown London’s 27 Wardour Street for its second-ever location.
Opening in January, Noodle & Beer’s 950 sq ft restaurant’s ground floor will be centred around a modern bistro atmosphere, with the lower ground floor delivering a more intimate dining setting. Complementing the stylish interiors, the menu will consist of richly seasoned noodle-based dishes, including spicy favourites such as Xian Jian Niu Rou Main, stir-fried beef slices with three types of fresh chilli, and Tian-shui Mian, handmade thick udon noodles served with a sweet and spicy sauce. Visitors will also have the choice of a selection of carefully chosen beers, everything from local independent products to well-known Asian beers, on a monthly international rotation.
Opening in January, Noodle & Beer’s 950 sq ft restaurant’s ground floor will be centred around a modern bistro atmosphere, with the lower ground floor delivering a more intimate dining setting. Complementing the stylish interiors, the menu will consist of richly seasoned noodle-based dishes, including spicy favourites such as Xian Jian Niu Rou Main, stir-fried beef slices with three types of fresh chilli, and Tian-shui Mian, handmade thick udon noodles served with a sweet and spicy sauce. Visitors will also have the choice of a selection of carefully chosen beers, everything from local independent products to well-known Asian beers, on a monthly international rotation.
With a concept focused on creating a social experience, Noodle & Beer has been designed as an ideal hospitality location for office workers and tourists during the day, later transforming into a lively and atmospheric space for those looking to make the most of the neighbourhood’s nightlife.
Xiaoxiao Wang, Founder of Noodle & Beer, commented: “Born from a desire to bring the simple pleasures that come from pairing noodles with beer to a new audience, the expansion of Noodle & Beer to Chinatown London is fundamental in achieving this. For the Chinese and ESEA community, Chinatown London is more than just a place for authentic food; it’s a cultural anchor always buzzing with life. Joining a destination that holds such a special place in our hearts feels incredibly full circle for me, and we look forward to bringing a distinct selection of food and drink that people from far and wide can come together and enjoy.”
The news follows the opening of Korean grab-and-go concept, BUNSIK, having launched its latest location at Chinatown London’s 31 Wardour Street last month. The new 900 sq ft site is the Maguro Group’s second in Chinatown London, situated adjacent to its Korean BBQ concept, Pochawa Grill.