TAG team: David M Robinson & Liverpool ONE welcome city debut with TAG Heuer boutique

Grosvenor has announced that award-winning British luxury jewellery retailer, David M Robinson (DMR), is launching its third store at Liverpool ONE and a new city debut, following its consistently strong performance at the destination. DMR’s new 3,600 sq ft boutique will be in partnership with Swiss watch brand, TAG Heuer, and will mark LVMH’s first dedicated partnership in the city.

Opening in October, the Liverpool ONE TAG Heuer store will join DMR’s OMEGA boutique as well as its recently upsized and refurbished jewellery and Rolex flagship on South John Street. Set to be the largest of its kind in the country, it will feature a private luxury lounge and bar, as well as a traditional boutique space. This latest commitment made by the British, luxury jewellery retailer follows its continual stellar performance at the destination and is a significant vote of confidence in Liverpool ONE, where DMR has operated since its launch in 2008.

John Robinson, Managing Director at DMR, commented: “We are delighted to be opening our third luxury showroom concept in Liverpool, the very city where our brand journey began. We have enjoyed a long-standing relationship with both TAG Heuer, one of Switzerland’s most exciting brands, and Liverpool ONE, where we have operated for 15 years, and so to further evolve our relationship with both, is very rewarding.

“Liverpool ONE and its blend of diverse retailers is the perfect destination for this city debut, and we look forward to welcoming customers from around the UK and beyond to this dynamic city. The October launch will follow the London opening of our Peninsular hotel showroom in September, making it a busy but exciting summer at DMR.’

Rob Deacon, Senior Asset Manager at Grosvenor, added: “The opening of the TAG Heuer boutique marks a milestone moment for both DMR and Liverpool ONE, as we welcome a new store debut to the city. As one of our original tenants from 15 years ago, it has been an absolute delight working alongside David M Robinson and playing a role in the success story of the brand. Its impressive growth, especially over recent years, is a huge testament to the family-owned business, as well as the relationships Liverpool ONE always seeks to cultivate, and we’re excited to continue this journey with DMR as they undertake their latest concept.” 

The signing of DMR TAG Heuer boutique follows the recent news of Liverpool ONE’s record-breaking footfall and sales results following the city hosting Eurovision 2023 on behalf of Ukraine. Results showcased the direct impact of Eurovision on the destination, revealing that during the week of Eurovision’s two semi-finals and final, footfall in Liverpool ONE exceeded the predicted uplift of 25%, increasing by 31.5% versus the same week in 2022. Additionally, CACI, the consumer and location intelligence specialist, calculated an additional £19.9m of consumer spend at the destination as a direct consequence.

CBRE & Metis acted for Liverpool ONE. Rebecca Davison at Howard Kennedy represented David M Robinson.