Lounge launches city debut with pop-up at Liverpool ONE

Grosvenor has announced that popular underwear brand, Lounge, has launched its Christmas pop-up store on Liverpool ONE’s South John Street. Marking the brand’s city debut, the 4,000 sq ft space will run until December 23rd.

Designed to emulate a cosy and warm shopping environment in Lounge's signature minimal style, the store delivers a premium shopping experience showcasing the brand’s extensive range of bestselling lingerie, cosy loungewear, and ultra-comfortable nightwear. Championing its ‘Comfort Made Sexy’ tagline, the store offers fully trained Lounge Fit Experts to advise on fit and style, alongside size-inclusive product lines ranging from XS to 3XL and 30A to 40G.

After a series of successful pop-ups, Lounge made its first foray into permanent bricks-and-mortar retail earlier this year and has set its sights on opening seven further locations over the next 12 months.

Rob Deacon, Asset Management Director, Grosvenor, commented: “We are delighted to have welcomed Lounge’s highly anticipated city debut pop-up, marking yet another fan-favourite to select Liverpool ONE as the destination of choice for pioneering, first-rate retailers. The rapidly expanding brand aligns very well with our demographic here at Liverpool ONE and it was great to see our visitors enthusiastically interact with the pop-up over the launch weekend.”

Mel Marsden, Founder of Lounge, added: “We are delighted to launch our exclusive pop-up at Liverpool ONE this Christmas. As Lounge continues to expand into physical retail, we have been seeking locations that not only have high footfall numbers, but also align with our dedication to providing the ultimate customer experience, and Liverpool ONE’s core visitor-centred values and loyal consumer base made it the ideal home. We look forward to introducing Liverpool to our luxurious city debut.”

The opening follows the news that women’s active streetwear brand, Red Run, has opened the doors to its new flagship store at Liverpool ONE. The opening is an important milestone in the growth of the popular fashion-forward brand and represents Liverpool ONE’s dedication to supporting the development of local, independent businesses.

Metis and CBRE acted for Liverpool ONE. JLL represented Lounge.