Over the finish line: Red Run opens at Liverpool ONE
Grosvenor has announced that women’s active streetwear brand, Red Run, has opened the doors to its new flagship store at Liverpool ONE. The opening is an important milestone in the growth of the popular fashion-forward brand and represents Liverpool ONE’s dedication to supporting the development of local, independent businesses.
The new 1,400 sq ft store on Liverpool ONE’s Manesty’s Lane showcases Red Run’s cleverly curated, high-quality active streetwear collections and to celebrate the opening, the brand has officially launched its most in demand collection to date – AW23, Parisian Night. To compliment Red Run’s direct-to-consumer offering, the brand has partnered with ASICS to retail a select range of sneakers that have been specifically selected by Creative Director, Megan Kimmance to be styled with its fashion forward, versatile collections to offer customers a full provision of style from head to toe. In addition, Red Run will be releasing a limited quantity of exclusive designs on a regular basis – the first being a printed long-sleeved skater tee from the best-selling INKY collection, available from 28th October in-store only.
Designed in-house by Creative Director & co-founder, Megan Kimmance, the flagship store reflects Red Run’s ethos through the use of sustainable, carefully sourced materials and a contemporary industrial aesthetic. With a loyal customer base across the North West and beyond, Red Run’s Liverpool ONE flagship will host exclusive in-store VIP events and collaborative activations.
Rob Deacon, Asset Management Director at Grosvenor, commented: “Supporting independents and local businesses has always been a huge part of our strategy at Liverpool ONE and Red Run is yet another trail-blazing local brand built from the fabric of Liverpool. With a dedication to sustainability and community and a loyal following set to bring visitors back time and time again, Red Run is an excellent addition to our diverse and curated selection of retailers, and I am looking forward to witnessing the brand continue to go from strength to strength.”
Megan Kimmance, Creative Director & Co-Founder at Red Run: “Red Run’s Liverpool ONE flagship will allow our existing consumers as well as new, to fully experience the quality and intricacy of Red Run and heighten our direct-to-consumer shopping experience via an immersive and inspiring space. Through blood, sweat and tears, with the support of my business partners, Abby Adderley & Joana Barbosa, I have managed to bring my vision to life - the Liverpool ONE store is something we are all very proud of and truly represents Red Run as a brand and where we are now. Our Liverpool ONE store is the start of a new chapter for Red Run, and we are delighted to welcome everyone to our new destination.”
Joining Red Run on Manesty’s Lane is Liverpool-based design-led retailer, Utility, which is relocating from Liverpool ONE’s Paradise Place. Showcasing unique and quirky gifts for every occasion, Utility’s latest store will stock an eclectic range of gifts to suit all budgets and tastes. The brand champions ethical production and has a talented team of in-house designers, as well as stocking a collection of sought-after brands including Chilly’s, Rains, Skagen and Hay.
Metis and CBRE acted for Liverpool ONE. Red Run represented themselves.