Liverpool ONE flexes its appeal with signing of Under Armour Brand House

Grosvenor has announced the signing of leading sports apparel brand, Under Armour, at Liverpool ONE. Trading from 3,000 sq ft on South John Street, Under Armour Liverpool ONE is set to open later this year and will stock the brand’s renowned performance sports apparel, footwear and accessories.

Joining the brand’s global presence, Under Armour Liverpool ONE will deliver innovative products and experiences that are designed to enhance customer performance both in sporting pursuits and day-to-day life. Founded with a single shirt in 1996, Under Armour has gone from strength to strength over its 25-year brand history, introducing numerous technological product lines and a performance-driven footwear offering.

With innovation at the core of Under Armour’s ethos, the brand’s Liverpool ONE store marks an important part in their journey, allowing them to deliver an enhanced customer experience to the destination’s visitors. Aiming to inspire unexpected yet essential performance solutions, the brand seeks to provide consumers with an undeniable athletic advantage whilst transforming their shopping experience.

Rob Deacon, Senior Asset Manager, Grosvenor, added: “We are delighted to welcome leading sports apparel brand Under Armour, solidifying our strong market position. At Liverpool ONE we are continually evolving our line-up for consumers, delivering an increasing number of firsts amongst retailers and operators, as well holistic experience-led offerings. We are confident that Under Armour will flourish at Liverpool ONE in this next exciting step in their brand journey.”

The signing of Under Armour follows a number of 2022 announcements for Liverpool ONE, including the recent South John Street openings of footwear retailers Russell and Bromley and Kick Game, as well as Bershka, the third Inditex brand to launch at the destination. 

Metis and CBRE acted for Liverpool ONE. CBRE acted for Under Armour.