Astley Clarke selects Seven Dials for its UK flagship store

Luxury British jewellery brand, Astley Clarke, has selected Seven Dials’ Monmouth Street for their debut UK flagship store, Shaftesbury has announced today. Set to retail their full collection of jewellery together with engraving and locket personalisation, Astley Clarke Seven Dials will open in Autumn 2021. 

Spanning just over 900 sq ft at 31 Monmouth Street, Astley Clarke’s first bricks and mortar home will stock the fine and demi-fine elevated jewellery that has become synonymous with the brand. Founded in 2006 by Bec Astley Clarke MBE and headquartered in London, the brand began its journey as an online-only retailer. Astley Clarke jewellery is now stocked in Selfridges, Liberty and on international luxury retail site FarFetch however, with Seven Dials playing the next part in the brand’s expansion. 

Astley Clarke’s Seven Dials signing coincides with a full reimagination of the brand set to launch in Autumn 2021 in line with their store opening. 

Commenting on the signing, Samantha Bain-Mollison, Retail Director at Shaftesbury, said: “Astley Clarke is another milestone signing for Seven Dials with its esteemed British heritage, and loyal customer following, it is the perfect fit for the destination. Sitting comfortably alongside an enclave of jewellery leaders on Monmouth Street, including the likes of Dinny Hall, Astley Clarke positions Seven Dials at the forefront of retail trends, including the uptake in jewellery ownership throughout the pandemic. We look forward to the brand becoming an ingrained success within the wider Seven Dials community.”

Scott Thomson, CEO of Astley Clarke added: “Authenticity, sustainability and heritage are all elements deeply rooted in our ethos as a brand and are features that also happen to be reflected in the make-up of Seven Dials as a destination, making it the perfect choice for us to launch our debut flagship store. Despite a large international following Astley Clarke has always felt a strong connection to London, and we were therefore very selective when searching for a prime location within the heart of the city to match our values and offering. This is just the beginning of our bricks and mortar story as a brand, and we look forward to launching our flagship store.”

Astley Clarke joins several recent retail entrants to Seven Dials, including renowned skate and streetwear brand Route One on Neal Street, a debut London store for COW Vintage at 13 Shorts Gardens, as well as homeware and lifestyle brand Olive Jennings, the first of Shaftesbury’s four Start Up with Seven Dials winners, who have taken pop-up space on Monmouth Street. 

Nash Bond, Hanover Green Retail and Cushman & Wakefield represented Shaftesbury. Simons Muirhead Burton acted on behalf of Astley Clarke.