Shaftesbury reveals Seven Dials @ Home campaign as KERB launches Seven Dials Cornershop
Shaftesbury has announced the introduction of a digital initiative to ensure the community and consumers can remain connected to Seven Dials during the lockdown. Called Seven Dials @ Home, the campaign features curated content created in partnership with Seven Dials’ restaurant and retail occupiers for their social media followers.
Participating brands including, Another_Space, Homeslice, Flesh & Buns, Lumas, Caudalie, Nudie Jeans, Benefit, Dinny Hall and Tatty Devine, who between them are offering bespoke video tutorials, make-and-enjoy-at-home classes, as well as guides on wellbeing and health.
The launch of Seven Dials @ Home also coincides with the opening of the Seven Dials Market Cornershop by KERB, operator of Seven Dials Market. A one-stop, digital delivery service modelled on traditional cornershops, the Cornershop is a dedicated website via which customers can order small or large veg or fruit and veg boxes. Also available is a range of wines, softdrinks, cocktail kits and beers, including the signature Seven Dials Pilsner, as well as links to Seven Dials Market traders providing their own home delivery service.
The creation of the Cornershop is in response to the current lockdown, with the website providing anyone within the M25 the ability to have produce delivered conveniently and safely. It builds on the ‘tastes like London’ ethos of KERB’s Seven Dials Market, its first-ever permanent home that opened in September last year in a 24,000 sq ft former warehouse at the heart of Seven Dials.
Karen Baines, Head of Group Marketing and Communications at Shaftesbury, commented: “Seven Dials @ Home is a collaboration amongst the Seven Dials community that will enable our customers, retailers and restaurants to continue to engage and support one another during this time. The digital campaign series is designed to create connections and inspire conversations as we would do in our physical space. KERB’s Seven Dials Market Cornershop adds to this by offering people living in the West End and greater London another important and convenient service whilst supporting local businesses, which reflects the community ethos we share with KERB.”
Simon Mitchell, Managing Director of KERB and curator of Seven Dials Market, added: “The Cornershop has been created to help the tens of thousands of Londoners that have made Seven Dials Market such a success. Our aim is to make things a little easier for people living in the West End during the lockdown, while at the same time benefitting our traders and suppliers as they too navigate this exceptional time.”
The launch of Seven Dials Market Cornership and Seven Dials @ Home follows the announcement by Shaftesbury’s board of a waiver of 20% of executive director base salaries and pension contributions, and non-executive director fees, for the next three months. Shaftesbury has created a Community Fund equivalent to the cost savings from the board remuneration waivers to aid community partners in providing support where it is most needed during the current situation.
www.sevendials.co.uk
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For further information, please contact: Cassidy or Nick Thornton at Aver via amycassidy@aver.uk.com or nickthornton@aver.uk.com
Notes to Editors
About KERB
KERB is a membership organisation dedicated to the incubation and acceleration of London’s most innovative street food businesses. Moving our traders steadily through our ecosystem - from inKERBator to KERB Alumni - is our expertise and focus. Through our nine markets, public events and growing private catering arm, our customers get to enjoy the ever-evolving food, served directly to them, as our traders develop their businesses from the KERB platform.
KERB has been at the helm of the London street food scene since launching in 2012. We have improved the quality of food served on the capital’s streets, legitimised the industry through professionalising its practices, given Londoners something exuberant and independent to sink their teeth into and grown a community of entrepreneurs that are driving real change across the city’s food landscape.
We were founded by Petra Barran who began talent spotting and organising traders from her choc-mobile, Choc Star, in 2009. Petra has been credited with being a major driver of the modern-day London street food industry, most recently being named as one of Time Out’s ‘50 Great Londoners’.
About Shaftesbury
Shaftesbury owns and manages a 15-acre property portfolio in the liveliest parts of London's West End. Focused on restaurants, leisure and retail in the highly popular, sought-after and prosperous locations of Carnaby, Seven Dials and Chinatown, it also includes substantial ownerships in East and West Covent Garden, Soho and Fitzrovia.
The portfolio comprises nearly 600 shops, restaurants, cafés and pubs, extending to 1.1 million sq. ft., 593 apartments and 0.5 million sq. ft. of offices. All our properties are close to the main West End underground stations, which currently handle c 228m passenger’s p.a., and are within ten minutes’ walk of the two West End transport hubs for the Elizabeth Line, at Tottenham Court Road and Bond Street, which projections indicate could be handling 200 million passengers annually by the mid-2020s.
Seven Dials
Seven Dials is home to 95 shops, including international flagships and concept stores, renowned beauty andgrooming salons as well as over 90 vibrant cafes, restaurants, bars and pubs. The area comprises of MonmouthStreet, Earlham Street, Neal Street, Shorts Gardens, Neal’s Yard, Endell Street, Shelton Street, Mercer Street and theSeven Dials monument. Combined with two luxury hotels, five theatres, two private members clubs, a large number ofapartments and offices, Seven Dials is a unique retail and leisure destination in the heart of London. Due to the current situation, Seven Dials shops, restaurants, hotels, theatres, cafes and bars have temporarily closed, however we continue to support brands who are trading online and we look forward to welcoming visitors back to support the Seven Dials community, when it is safe to do so.
@7DialsLondon