Too Faced flagship glitters at Liverpool ONE

Liverpool ONE has announced that cult cosmetics brand, Too Faced, has officially opened its North West flagship store on Paradise Street.

The new 1,000 sq ft Too Faced store joins a host of international beauty meccas at the destination including Morphe, Molton Brown and one-stop cosmetics hub Beauty Bazaar, Harvey Nichols. 

Established in 1998 by Jerrod Blandino and Jeremy Johnson, Too Faced has been a pioneering force in the make-up industry for over 20 years with its distinctive, world-first products. The new regional flagship will house the brand’s full range of cosmetics, including Better Than Sex Mascara#1-selling prestige mascara in America, and will be fitted out with signature playful, Instagram-friend décor.   

Alison Clegg, Director, Asset Management, Grosvenor Europe, commented on the opening: “Our approach to a strong tenant mix is always lead by our understanding of the customer, which is shown in the keen anticipation for Too Faced’s opening. The brand’s selection of Liverpool ONE for a regional flagship cements our position as one of the strongest performing destinations in the UK.” 

The announcement follows the recent launch of the upsized Pull&Bear concept at Liverpool ONE, and news that independent lifestyle and fashion brand Oliver Bonas will be opening on upper South John Street in autumn, along with luxury jewellers ROX on Peter’s Lane. 

Cushman & Wakefield and Metis Real Estate Advisors acted for Liverpool ONE. Cushman & Wakefield represented Too Faced. 

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Notes to editors 

About Grosvenor Europe

Grosvenor Europe invests in, develops, operates and manages real estate assets and funds, with a focus on vibrant European cities including Paris, Stockholm, Madrid and Liverpool.

Part of the Grosvenor Group, one of the world’s largest privately-owned property companies and active in more than 60 cities around the world, we utilise our local expertise to adopt a far-sighted, value-add approach in order to deliver lasting commercial and social benefit in the places where we are active.

As at 31 December 2018, we managed €2,3bn of assets, including Skärholmen Centrum shopping centre in Stockholm, Sweden, a strong residential development pipeline in Madrid and Stockholm and an office portfolio in Madrid and Paris. We also own and manage Liverpool ONE in the UK.

www.grosvenor.com 

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Too Faced Product lines include:

Better Than Sex – The #1-selling prestige mascara in America that gives you voluptuous volume and mind-blowing lashes… A mascara so amazing, it’s BETTER THAN SEX!

Born This Way – A complete line of complexion products including 35 foundation shades that offer a flawless finish so natural, they’ll think you were Born This Way.

Hangover – Replenishing primer, setting spray, and intensely hydrating and protective skincare products infused with coconut water, skin revivers, and hyaluronic acid to love your skin, even when you don’t.

Lip Injection Extreme – A revolutionary plumping formula that offers both immediate plumping and long-term volumizing effects.

For the full range please visit: www.toofaced.com