Food for thought as Chinatown London welcomes new openings from Oseyo and Bun House

Committed to offering a breadth of choice in Chinatown London, Shaftesbury is pleased to welcome the latest new openings to the destination: Korean food and culture hub, Oseyo, and Cantonese steamed bun concept, Bun House.

Oseyo has opened their latest supermarket at 73-75Charing Cross Road, part of Shaftesbury’s new Central Cross development in London’s West End within Chinatown London. The 2,600 sq ft store offers a vibrant array of Asian favourites such as kimchee, noodles, mochi and a fresh ingredients section, as well as popular commodities such as imported Korean cosmetics, K-pop albums, stationery and Korean household appliances such as talking rice cookers. Located next to the recently opened eSports café, Wanyoo, the supermarket has been designed by an in-house team and features a Korean pancake station exclusive to the Central Cross store. 

Bun House has relocated from Soho to 26-27 Lisle Street, taking a 1,300 sq ft unit located in the heart of Chinatown London spanning two floors with space for a total of 56 covers. With a popular menu of steamed buns, the menu includes firm favourites as well as innovative new additions for their new Chinatown London location. Designed by co-founder Ze He’s ‘Five Line Projects’, the restaurant interior is bright and cosy to reflect their colonial style, with dark wood and brass fixtures complimented by rattan furniture.

Julia Wilkinson, Head of Group Restaurant Strategy at Shaftesbury, commented: “Oseyo and Bun House are both fantastic additions to this thriving part of the West End. Oseyo’s eagerly anticipated launch has been a great success, with their modern Korean offer perfectly complementing Chinatown London’s current line-up of Asian supermarkets. Whilst Bun House, with its playful take on classic Chinese steamed buns including both savoury and sweet fillings, are already attracting a buzz of attention from all generations of Chinatown visitors. Both new brands really reflect our mission to offer the very best of the Far East in the West, whether it be food, lifestyle products or all-round experience.”

Isaac, Kweon, Operations Coordinator at Oseyo, commented: “With its position to Chinatown and fantastic footfall, we couldn’t think of a better location than Central Cross for our latest supermarket. We are delighted to bring Korean food, music and culture to London’s West End, and with our new site, will offer even more products manufactured by the Oseyo brand, offering tourists, office workers and local Londoners an exciting new all-day grocers.”

ENDS  

For further information please contact a member of the Aver team: 

Amanda McNally - amandamcnally@averpr.com 

Lottie Croker - lottiecroker@averpr.com  

Harriet Shaw - harrietshaw@averpr.com   

Chinatown London 

China is changing and traditional values are being complemented by new ideals and trends, inspired by other parts of the Far East and the West.  This is influencing what Chinese people and visitors expect in Chinatown.  Shaftesbury understands this and is experiencing directly the evolution of China, spending time in its cities to see, taste and hear what is happening first hand.  

Whilst inherently Chinese, under Shaftesbury’s long-term curation and partnership with the community, Chinatown is evolving to reflect the changes occurring in the Far East, creating is a mix of tradition and modernism that makes cities such as Shanghai, Beijing, Tokyo and Seoul some of the most exciting places in the world.  Centrally located and one of the best-connected destinations in the capital, Chinatown is served by many underground stations and will benefit from the Elizabeth line opening in late 2019. 

中国城 

中国正在经历翻天覆地的变化，而在东亚其它地区和西方的影响下，中国的许多传统价值也正在和新的理念与潮流相融合。这样的变化也在影响着中国人与其他地方游客对中国城的看法与期待。Shaftesbury对这样的趋势有着深刻的理解，而且也对中国的高速发展有着直接的体会。在过去的一段时间里，Shaftesbury的一些员工被派往中国，亲自去观看、去品尝、去倾听今天中国的脉搏。 

虽然伦敦中国城本质上还是中国传统的延伸，但在Shaftesbury长期的精心策划与管理下，并且在与当地社群的合作下，中国城正在成为反映亚洲巨变的一面镜子。如今，中国城和上海、北京、东京、首尔等等许多令人激动的亚洲城市一样，成为了一个传统与现代相互碰撞、相互融合的地方。 

Shaftesbury  

Shaftesbury owns and manages a 15-acre property portfolio in the liveliest parts of London's West End.  Focused on restaurants, leisure and retail in the highly popular, sought-after and prosperous locations of Carnaby, Seven Dials and Chinatown, it also includes substantial ownerships in East and West Covent Garden, Soho and Fitzrovia.   

The portfolio comprises nearly 600 shops, restaurants, cafés and pubs, extending to 1.1 million sq. ft., 593 apartments and 0.5 million sq. ft. of offices.  All our properties are close to the main West End Underground stations, which currently handle c 228m passenger’s p.a., and are within ten minutes’ walk of the two West End transport hubs for the Elizabeth Line, at Tottenham Court Road and Bond Street, which projections indicate could be handling 200 million passengers annually by the mid-2020s. 

有关Shaftesbury 

Shaftesbury 在伦敦最有活力的西区（WestEnd）拥有、管理的地产组合总面积达到15英亩。这些以餐饮、娱乐和零售为主的地产组合集中于卡纳比大街（Carnaby）、七晷区（Seven Dials）和中国城（Chinatown）区域。同时，Shaftesbury 在科文特花园（Covent Garden）东、西两侧、Soho区和菲茨罗维亚区（Fitzrovia）也拥有大量地产。 

Shaftesbury 的地产组合包括近600家商户、餐厅、咖啡厅和酒吧，总面积达到110万平方英尺；另外，Shaftesbury 还拥有593间公寓和50万平方英尺的办公空间。Shaftesbury 的地产不仅全都毗邻伦敦西区的各大地铁站（年客流量达到2.28亿），同时紧邻横贯城铁“伊丽莎白线”（Elizabeth Line）上两个西区交通枢纽站——托特纳姆法院路（Tottenham Court Road）站和邦德街（Bond Street）站均在步行10分钟范围内。据预测，到2020中期，这两个枢纽站每年将接待超过2亿乘客。