Seven Dials retailers sparkle for Christmas

Seven Dials has unveiled an array of creative and festive retail storefront displays for Christmas, tying in with the destination’s wider 2019 ‘Starry Night’ theme, which incorporates a light installation in aid of homelessness charity Shelter.

In a UK first, the installation is linked to an interactive donation tap point on Earlham Street which prompts an immersive twinkling display. There are 650 stars across the destination’s interconnecting streets, in a nod to the fact that sleeping under the stars is still a harsh reality for thousands of people living on the streets of England and Wales.

A range of stores throughout Seven Dials have collaborated to support the charity Christmas installation by creating unique window displays for the season, with several brands really standing out from the crowd. Indian luggage and accessories brand, Nappa Dori, and contemporary jewellery label, Tatty Devine, both raised the bar with eye-catching windows reflecting the respective brands’ distinct character and craftsmanship. Choosing Keeping has also treated Seven Dials’ visitors to an innovative and luminous display at its Tower Street store, creatively showcasing the boutique’s stylish stationary collections. 

From now until early January, visitors can enjoy Seven Dials’ interactive Christmas light installation, and make a contribution to Shelter at the Earlham Street charity tap point or at the ‘Boutique by Shelter’ pop-up shop on Neal Street. 

ENDS