Whilst debate continues about the future of the High Street, research by CACI, the consumer and location intelligence specialist, has revealed the negative impact of closing stores on brands’ online businesses.
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CACI, the consumer and location intelligence specialist, has announced a series of new global partners whose data will assist CACI in providing a market leading understanding of the customer dynamics of place, with a focus on how visitors live, work and play across retail, leisure and more.
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As the UK festival season prepares to get underway, analysis by CACI, the leading marketing technology and location planning specialist, has revealed the positive impact of major annual events on consumer behaviour.
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