Merry Hill steps up retail offer with upsize for Footaslyum
Merry Hill has announced the signing of an upsize for Footasylum, with the leading streetwear retailer set to triple in size, showcasing continued investment in the top 10 UK destination by best-in-class brands.
Footasylum has operated from Merry Hill for several years, building a strong foundation of loyal customers, establishing the brand as a household name in the West Midlands. Its expanded retail space within the centre, upsizing from 3,000 square ft to an impressive 10,000 square ft, combines their original unit with the adjacent space to create a more modern and engaging shopping experience.
Shoppers will benefit from faster checkout times through the introduction of a new mobile payment system, with digital playing a key part in enhancing the overall aesthetic of the store through the use of digital screens. The expanded store will also have an extended range of men’s and junior apparel and footwear, as well as the introduction of Footasylum Women’s, which will see the retailer offer leading brands such as Nike, adidas, Monterrain, Forena and Zavetti Canada, bringing more variety and choice to the womenswear consumer in Merry Hill.
Alistair Winning, Asset Manager at Sovereign Centros from CBRE, on behalf of Merry Hill, commented: “Footasylum is the latest in a long line of top-quality brands that have invested in Merry Hill, and this upsize from a tenant that has been with us for many years shows just how profitable the centre is. They are in the heart of the scheme, with the likes of Nike Unite, Skechers, and schuh nearby, and their combined success is vindication of our approach to clustering in this category. With Footaslyum’s growth as an industry leader, we have created a footwear hub that better suits the shopping habits of our customers. There’s always a sense of pride when an existing store wants to grow with you, and to have Footasylum re-commit to Merry Hill as part of that is great for the destination and its visitors.”
Shannon Osman, Head of Retail at Footasylum, said: “We are excited to announce the forthcoming opening of our newly expanded and enhanced Footasylum store at Merry Hill. With a strong and loyal customer base in the West Midlands, we are delighted to provide them with an elevated in-store shopping experience that reflects our commitment to excellence.
This announcement follows the recent news that Merry Hill is celebrating its one-year anniversary of Hollywood Bowl’s launch, a pivotal moment in the continued success of one of the UK’s top 10 retail and leisure destinations. Since opening, Hollywood Bowl has helped form a new leisure quarter alongside an array of F&B options, creating record performance that has vindicated the investment to reposition this part of the centre.
JLL, Time Retail Partners, and Font Real Estate represent Merry Hill.