XF Gym strengthens Merry Hill with 40,000 sq ft UK debut
Merry Hill has welcomed experience and community driven fitness operator, XF Gym. The 40,000 sq ft club has launched its expansive concept, providing an expectation-defying athletic space at an accessible price point.
Located in an anchor unit on Merry Hill’s Upper Mall, XF Gym delivers a high-quality athletic experience, featuring the latest equipment and an industry-leading, open-plan workout zone. Both large and boutique-style classes are available in state-of-the-art studios, including yoga, dance, HIIT, cycling, and boxing. The new fitness operator offers a ladies-only workout space, as well as wellness amenities including a sauna, steam room, massage beds, and luxury changing facilities.
XF Gym creates a unique fitness-based anchor for Merry Hill, and delivers a quality community function for the destination’s local catchment. As competitor super regional malls look for creative solutions to fill anchor space, while enhancing their fitness and wellbeing offer, the opening of XF Gym showcases Merry Hill’s evolution and forward-thinking approach to leasing.
Graeme Jones, Executive Director at Sovereign Centros from CBRE, on behalf of Merry Hill, commented: “The launch of XF Gym is yet another example of how Merry Hill has evolved, taking its position as a focal point for the West Midlands to the next level. We remain committed to securing anchor tenants that respond to what the community needs, and XF Gym will provide residents and workers with a wellness-focused brand they can be proud of having in their locality. Hot on the heels of Harvey Norman’s launch, having XF Gym open means Merry Hill stands shoulder-to-shoulder with the leading destinations in the UK, adding nearly 100,000 sq ft of retail and leisure you can’t experience anywhere else in the country.”
Laurence Benson, CEO at XF Gym, added: “At XF Gym we have a singular goal of helping our members live better, so we’re thrilled to have opened our doors and to start delivering on this commitment. With its extensive local customer base, broad and high-quality tenant mix, and most importantly, its genuine dedication to creating a community-focused hub, Merry Hill aligns perfectly with our values, making it the ideal home for our debut studio.”
XF Gym’s opening at Merry Hill follows the announcement that Harvey Norman, the lifestyle, technology, and home appliance retailer, has opened its 57,000 sq ft flagship store. The new anchor space is the retail giant’s first location in England, sat below XF Gym to create a unique retail and leisure anchor in the north mall.