Bullring clocks GOLDSMITHS upsize and investment to create one of largest UK flagships

Hammerson has announced that GOLDSMITHS, one of the UK’s leading luxury watch and jewellery retailers and part of the Watches of Switzerland Group, is significantly increasing its presence within Bullring & Grand Central. The multi-million-pound investment will create one of the brand’s largest UK flagships.

The new store will extend its space to nearly 8,000 sq. ft across a spectacular double height glazed shopfront, showcasing branded areas for prestige brands, alongside an array of premium names in jewellery. The multi-brand showroom will feature a first-class hospitality bar and lounge area, alongside VIP consultation rooms and reputable service and repair specialists.

This latest commitment by the Watches of Switzerland Group further demonstrates the appeal of Bullring and is reflective of Hammerson’s wider strategy to enliven its assets by introducing new brands, concepts and market firsts to excite and engage new audiences.

This new store will enhance the experience at one of GOLDSMITHS’ best-performing locations and builds on the already strong leasing momentum across Bullring & Grand Central this year.

New signings in recent months include Inditex-owned Bershka and Pull&Bear, while new openings in the second half of the year will include M&S, Footasylum, EL&N, Lane7 and Sandbox VR.

Toby Tait, Director Asset Management at Hammerson, said: “The Watches of Switzerland Group’s decision to expand its presence to create one of the largest GOLDSMITHS store within its portfolio is testament to Bullring’s quality and location in the heart of the city. Jewellery and watches continue to be a top performing category across our portfolio, so we are looking forward to GOLDSMITHS’ strengthening the offer with its new elevated store later this year.”