P-THREE secures debut London location for Albert's Schloss

Acting on behalf of the landlord Criterion Capital, P-THREE, the specialist real estate agency and consultancy focused on mixed-use development and prime retail and leisure leasing, has secured a London debut for Albert’s Schloss on Shaftesbury Avenue.

Set to open in Spring 2024, the 18,000 sq ft Alpine Cook Haus and Bavarian Bier Palace will cover three levels in the former Rainforest café location, including over 500 covers. This prime space will provide Albert’s Schloss with extensive frontage in the heart of London’s West End, marking the ideal location for its debut in the capital. Serving as an all-rounded day-to-night experience, Albert’s Schloss will bring to London its infamous high-quality entertainment and dining experience with its emphasis on freedom, celebration, and decadence.

Thomas Rose, Co-Founder of P-THREE, commented on the signing: “The signing of Albert’s Schloss is a great example of the role we play in securing best-in-class operators for leading destinations. By making their London debut with Criterion Capital on Shaftesbury Avenue, Albert’s Schloss highlights the strength and appeal of the West End, which continues to attract and deliver the very best of leisure and F&B.

Omar Aziz at Criterion Capital also said: “P-THREE’s knowledge and experience in the market have secured us a major player within UK’s food and entertainment scene. Albert’s Schloss has established itself as a significant brand within the F&B sector, always providing a destination for customers and we trust that they will be bringing their mastery to this new night-time destination hub in London's West End.”

P-THREE’s appointment by Criterion Capital follows the successful launch of the Zedwell Hotel at the Trocadero development featuring a 750+ bedroom hotel and catering specifically for London’s tourist market. This landmark F&B signing for Albert’s Schloss forms part of P-THREE’s wider strategy for the Trocadero in attracting more flagship opportunities to this late-night hub and central London destination.

Albert’s Schloss, London will further expand the brand’s presence in the UK and will mark its fourth site joining Liverpool, Manchester, and Birmingham.

P-THREE advised landlord Criterion Capital. Raven Rose acted on behalf of Albert’s Schloss on the deal.