The Ashley Centre kicks off summer with signing of Deichmann

CBRE Investment Management (CBRE IM) has announced Deichmann, the largest footwear retailer in Europe, has signed at the Ashley Centre in Epsom, as the destination continues to evolve its retail mix following significant investment from the landlord.

Deichmann will open a 7,100 sq ft store over two floors in the former Sports Direct unit near the centre’s East Square. It will stock a variety of leading footwear brands, such as Nike, adidas, Puma, and Skechers, as well as bags and accessories, catering for all age groups. Deichmann is set to open in late June and will reflect the brand’s new retail format to deliver a more spacious, lighter and modern shopping experience.

Simon Wilson, Managing Director for Product, Marketing and Communications at Deichmann, said: “We’re excited to open a new store in Epsom and deliver our offering to a new customer base. As the Ashley Centre undergoes significant investment, this is a great time to be joining the scheme and be a part of its transformation whilst also delivering affordable and quality options to consumers and elevating the existing footwear offer. We look forward to joining the scheme in June and being a part of Epsom’s community.” 

The news follows the recent signing of GAIL’s Bakery at the Ashley Centre, which is set to open a 5,958 sq ft unit near the entrance to the East Square this summer. It will deliver GAIL’s full offer of pastries, cakes, breads, and coffee, all sourced from trusted suppliers.

Louisa Butters, Head of Retail Asset Management UK at CBRE IM, also commented: “Following the recent signing of GAIL’s Bakery at the Ashley Centre, the signing of Deichmann is once again reaffirming our long-term strategy for the destination as we continue to welcome leading high street brands to the centre. As Europe’s market leader for footwear, this is a strong addition to our tenant mix, and we’re confident that Deichmann will enhance the destination by providing a compelling and unmatched offer, widening the choice and variety for consumers.”

The new store will add to the Ashley Centre’s evolving retail and F&B mix, joining the likes of Next, Sports Direct, M&S, Starbucks, and The Body Shop, as well as GAIL’s Bakery, which is set to open during the summer.

GCW & Cushman and Wakefield represent the Ashley Centre, whilst BKL acted for Deichmann.