Fourth UK debut restaurant in quick succession at Fitzrovia with signing of neighbourhood concept, July
Shaftesbury Capital has announced the signing of July, a brand-new Alsace-inspired dining concept, in leading Central London neighbourhood, Fitzrovia. The restaurant will open at 10 Charlotte Street in Spring 2024.
The restaurant and wine bar has been created by food writer Solynka Dumas and co-founder Julian Oschmann. July evolved from their shared love of entertaining, and began with private supper clubs for friends while living in Berlin, shortly after the lifting of lockdown restrictions. As a neighbourhood restaurant, July will work with small growers and producers, offering seasonal, ingredient-led dining in the heart of Fitzrovia. Located adjacent to Sicilian eatery Norma, the 1,021 sq ft unit will host up to 44 covers, introducing a uniquely Franco-Germanic menu to the vibrant Central London neighbourhood.
Operating as an all-day venue, July will serve pastries and coffee in the morning, moving into a concise lunchtime offer, and a more relaxed evening menu. The kitchen is to be headed up by Holly Hayes, former Sous Chef of the hugely popular 40 Maltby Street in Bermondsey. The menu has been conceived to reflect family dining in Alsace – a region in France that borders Germany and Switzerland – with dishes ranging from comforting stews at lunchtime to an array of small and large plates for dinner, and featuring a signature sharing-style Whole Roast Fosse Meadows Chicken with homemade mayonnaise. A variety of low-intervention wines from small producers across Europe will lead the drinks menu.
Solynka Dumas and Julian Oschmann, Co-Owners of July, said: “July is a real passion-project for us, born out of a shared love for entertaining, and using hospitality to create connections and long-lasting memories. Though we came together in Berlin, the dining scene in London is where we want to be, and where July can really thrive. It’s amazing to be part of the Fitzrovia neighbourhood, surrounded by so many like-minded restaurateurs and a customer group that will definitely relate with what we are trying to build here.”
This news follows the opening of Boca a Boca in Fitzrovia. The Ukrainian-born Spanish concept has also launched its first-ever UK location at the leading Central London neighbourhood, and is now bringing its array of tapas, small plates, and familiar classics like paella to 18 Charlotte Street, a short distance from July. In under six months, Fitzrovia has introduced four dining debuts to the UK, including the recently launched 64 Goodge Street by Woodhead Restaurant Group, and Mealtime Malatang, a Sichuanese street food operator with over 50 restaurants across China.
