The King's Road welcomes Seraphina for long standing seasonal pop-up residency

Sloane Stanley has announced the return of luxury retailer, Seraphina, to 340 King’s Road, marking the twelfth year running the brand has selected this space to show its collection of timeless, Indian-inspired apparel and homeware.  

Following over a decade of success via annual appearances on the Sloane Stanley estate, luxury retailer Seraphina has recently opened again at 340 King’s Road, offering a curated collection of conscious clothing and homeware, crafted from India’s finest natural fabrics. Boasting easy-to-wear garments for women and children as well as unique tableware, inspired by the work of Indian artisans, Seraphina is showing on the King’s Road until the end of June 2022. 

Hannah Grievson, Property Director at Sloane Stanley, commented on the opening: “As a landlord, we strive to create strong relationships across our estate, whether our tenants are here on a short or long-term basis. Seraphina has experienced continued success in the area previously, remaining a popular choice amongst visitors from near and afar. We are proud to be able to continually provide our ‘shops on demand’ retail spaces for unique and relevant brands like Seraphina, giving our leasing strategy a real point of difference.”

Fiona Hodges, Founder of Seraphina added: “This year’s pop-up marks a key milestone for us, and we are so pleased to be returning to the King’s Road after over a decade of success within this space. Sloane Stanley has always been a real pioneer in encouraging smaller, independent brands to take spaces in iconic locations such as the King’s Road. We love working with the team as they always make us feel welcome and allow us to thrive within such an engaged community of retailers and customers.”

Coinciding with the showing of Seraphina on the King’s Road, Sloane Stanley has also sponsored a local artist to design a mural on the Chelsea Fire Station, adding an artistic touch to the historic building, whilst honouring the annual Chelsea Flower Show. The mural, which has been designed by Victoria Poklewski, highlights not only the cultural importance of art to the area, but Sloane Stanley’s willingness to support local artists and the community.