Ballymore Signs Brasserie and Deli Concepts at The Brentford Project
International property developer Ballymore has announced the signing of local restaurant and deli concepts, Sam’s Waterside and Sam’s Larder at The Brentford Project, its 1.2m sq ft mixed-use development in west London. Sam Harrison, seasoned restaurateur and Director of Genuine Restaurants Ltd, is to launch both the brasserie and deli in Summer 2023.
Sam Harrison, alongside his business partner Fanny Stocker, is adding to his portfolio of the hugely successful Sam’s Riverside in Hammersmith, and Sam’s Larder concepts already in Hammersmith and Chiswick (recently opened in Turnham Green Terrace). Meanwhile, to cement the relationship with The Brentford Project and its residents, Sam and his team have launched a smaller version of their café, located in the temporary concierge office serving coffee and pastries. The site will develop further in February 2023 when the road to the High Street opens. Sam’s Larder will then officially launch in July 2023.
The distinctive Brentford Project will feature the all-day brasserie, Sam’s Waterside, which will launch in July 2023 on the shores of the River Brent. The 4,000 sq ft space will emphasise informal dining, with a 70-cover restaurant, 30-seat bar, and a waterside outdoor terrace for up to 40 guests. Sam’s Larder, the gourmet deli-cum-grocer will cover 850 sq ft and will be located opposite the new brasserie space. The interior design for both concepts will be overseen by Design LSM, with whom Sam and Fanny collaborated on previous projects.
Sam Harrison commented: “We are so happy to officially be an anchor tenant at The Brentford Project, a fantastic micro-city vision by Ballymore. West London is what we know best, and Sam’s Waterside will have a similar DNA to Sam’s Riverside, with a terrific river location, a buzzy atmosphere, great food and drink offerings, and a huge emphasis on service and hospitality. We plan to offer our usual varied menu, but at a slightly more accessible price point, and most importantly, still retain all the quality from our amazing suppliers and partners.”
Richard Pearce, Senior Development Manager at Ballymore, added: “Our vision for The Brentford Project is to work with the local community to create a thriving riverside hub where people can live, work and socialise. The fact that these independent brands, Sam’s Waterside and Sam’s Larder, have chosen Brentford above other parts of London is a great endorsement of what we are creating. Life has shifted over the past few years and Brentford is leading a new wave of developments that provide a complete package – offering a balance of residential, leisure, retail and workspaces for everyone.”
The Brentford Project is establishing a new riverside community, transforming 11.8 acres along the southern half of the town’s High Street and reconnecting it with the waterfront via a series of pedestrianised yards and lanes. Alongside 876 new homes, the project will bring an eclectic mix of dining, entertainment, shopping and leisure amenities, and over 5 acres of landscaping and public realm. Two revitalised docks will also create new riverside leisure hubs that will attract visitors from west London and beyond.
Shackleton Property acted on behalf of Ballymore, and Genuine Restaurants Ltd dealt directly for Sam’s Waterside and Sam’s Larder.
ENDS
For further information on Ballymore, please contact Amy Cassidy or Nick Thornton at Aver PR at: amycassidy@averpr.com or Nickthornton@averpr.com
Notes to Editors
About Ballymore: 40 years of forward thinking
Ballymore is a leading property developer with a multi award-winning portfolio of some of Europe’s largest and most transformative urban development projects. Its projects are defined by its vision, originality and commitment to quality, and it is driven to set new, lasting standards in design, creativity and architecture.
Every place Ballymore creates has a unique personality inspired by its location, history, people and culture, nurtured through strong relationships with its expert partners and those it develops with local communities.
Ballymore enlivens areas well before the first foundations are laid and remains long after the last brick is in place to ensure its customers are well looked after and the communities continue to thrive.
Ballymore’s landmark developments in the UK span the breadth of Greater London, from its new riverside communities in Royal Wharf, London City Island and Embassy Gardens, where we have transformed underused land into lively new neighbourhoods, over to Brentford where we are reconnecting the High Street with the waterfront and revitalising the town centre.
In Ireland, Ballymore develops homes across a number of counties and has established Dublin Landings as a new commercial centre at North Wall Quay. It is also working in partnership with Diageo and CIE to design and deliver mixed-use developments at the Guinness brewery and Connolly Station in Dublin.
About The Brentford Project
Uniquely located at the meeting point of the River Thames and River Brent, The Brentford Project will see the transformation of 11.8 acres in the very heart of Brentford. The major regeneration scheme will establish a new town centre, revitalising the south half of the high street and reconnecting it with the waterfront. Alongside 876 new homes, The Brentford Project will bring an extensive, thriving mix of dining, entertaining and shopping amenities, and public spaces to the well-connected west London neighbourhood – including a new foodie destination, Workhouse Dock, and Waterfront Square, a dedicated space for outdoor markets, performance and public events. All phases will be completed by 2027.
About Genuine Restaurants Ltd
Sam Harrison is a hugely respected London-based restaurateur, whose hospitality experience over the last couple of decades has translated into great success for his expanding business. Sam opened Sam’s Brasserie in Chiswick in 2005, followed by a second site - Harrison’s in Balham, in 2007 (both sold in 2015). Briefly taking time out of the business, Sam re-emerged with business partner Fanny Stocker and a group of investors to open Sam’s Riverside in late 2019 in Hammersmith. Complementing the restaurant offering, Sam’s Larder, a gourmet deli-cum-grocer, opened in August 2020 around the corner from Sam’s Riverside. A second Sam’s Larder opened in Chiswick in October 2022.