Shelley Sandzer secures European debut for 'Yakiniku Like'

Leading specialist UK leisure and property agency, Shelley Sandzer, has secured the European debut location for speciality fast food restaurant, Yakiniku Like, at 47 Greek Street, Soho.

The Japanese brand delivered by Dining Innovation Group, which will trade under ‘Yakiniku Like Soho’, will open its 2,200 sq ft space next year, delivering a fast-food concept rich in both flavour and efficiency. With over 260 sites across China, Taiwan, Japan, Singapore and Indonesia, Yakiniku Like Soho at 47 Greek Street will mark the brand’s European debut, joining sister brand ‘Kintan’ as Dining Innovation Group seeks to bring further restaurants to Europe.

Serving top quality meats from wagyu beef, karubi and harami to pork belly and chicken thigh, Yakiniku Like Soho will allows guests to tailor their grilling experiences to their personal preferences at affordable prices. The restaurant will offer individual smokeless grills, allowing solo and group diners to enjoy the Japanese-style barbecue experience in a multitude of ways.

Dennis Maneefuangfoo, CEO of Dining Innovation UK Ltd, commented on the new site: “We are very pleased to be bringing Yakiniku Like to Europe, and what a better place to launch than in London. Shelley Sandzer provided us with invaluable advice and were able to secure us a prime site in one of the busiest and most engaging F&B hubs in the capital. We believe our concept will be well received, suiting an array of lifestyles including individual visits and family occasions.”

Nick Weir, Joint Managing Partner at Shelley Sandzer, also said: “As a leading and dynamic agency with unparalleled knowledge of the hospitality sector, we understand what brands are looking for, especially when they make their entrance to previously unknown territory. Yakinuku Like Soho will provide a quick and efficient service where taste and flavour are not compromised, fitting in seamlessly with the broad mix of F&B concepts that we’ve helped secure over the years within the once again bustling Soho.”

This news follows Shelley Sandzer’s completed leasing of JP Morgan’s Old Street, where Edo Izakaya, the Japanese sake concept founded by Sonny Huang, will open next month. Edo Izakaya joins Tayēr+Elementary, TRADE Coffee and Officinia00, highlighting Shelley Sandzer’s integral role in securing prime sites for diverse and experience-driven F&B concepts.

Shelley Sandzer acted for Dining Innovation Group.