Dune London steps into Caledonia Park
Railpen, the investment manager for the £35bn Railways Pension Scheme, has announced that Dune London, the international affordable luxury shoe retailer, has opened at Caledonia Park, formerly known as Gretna Outlet Village, Scotland’s premier designer village.
Spanning 1,025 sq ft, the new Dune London store showcases all the latest shoes from the brand’s men and women’s ranges, from casual wear to formalwear, including heels, knee-high boots, trainers and Chelsea boots. In addition, the store stocks Dune London’s range of bags and accessories for women and men.
The signing coincides with Caledonia Park’s strong recovery from the successive lockdowns, with sales up 8% between April and September this year compared to the same period in 2019.
Mahmoud Attia, Asset Manager at Railpen, commented: “Dune London opening at Caledonia Park gives our customers even more designer fashion choice, complementing our unique line-up of leading brands. The strength of our offer is reflected in the centre’s performance, with sales significantly ahead of both 2019 and industry benchmarks. With such a high-quality line-up of brands, we are confident this growth will continue”.
Daniel Rubin, CEO and Founder of Dune London added: “We are delighted to have opened at Caledonia Park, which marks a new chapter in our ongoing expansion. It is a high-quality destination with significant regional appeal that is benefitting from the investment being made to enhance the experience for visitors. Caledonia Park is the perfect home for Dune London, and we are already welcoming new customers from north and south of the border.”
Dune London is the latest in a series of brands to join Caledonia Park. Other recent additions include the first pop-up outlet store for luxury label, Johnstons of Elgin, which joins Polo Ralph Lauren Hugo BOSS, adidas, Reebok, Levi’s and Nike in creating a unique line-up in the region.
Railpen has also undertaken a comprehensive refurbishment program at Caledonia Park, including revitalisation of public realm, enhancement of the units, and improved landscaping and public realm.
Time Retail Partners and Johnstone Property acted for Caledonia Park. Dune London dealt directly.