Italian Salon Patrizia Manias hair pins its debut central London site to Covent Garden
Today, the Mercers’ Company has announced that the Milan inspired hair salon, Patrizia Manias, has opened its debut central London store in Covent Garden, following its current shop in Battersea.
Located at 20-22 Shelton Street in the heart of the West End, Patrizia Manias’ latest salon spans nearly 1,000 sq ft and pays homage to its bespoke Italian style; showcasing an elegant interior featuring highly polished floors, mirrored worktops and full grain orange leather massage chairs. Complete with a secret door leading to an inner beauty sanctum, the salon also offers exclusive T-Shape treatment for body remodelling and facial skin rejuvenation.
Continually recognised for dictating trends and cutting-edge hair treatments, Patrizia Manias originated from the heart of the fashion world, Milan, where it opened its first store back in 2002.
Stefano Gambatesa, Creative Director, Patrizia Manias, commented: “Covent Garden remains a key area for us to open our debut store in the capital. This a great opportunity for us to build our consumer following by offering Italian inspired services to dynamic Londoners looking for that extra level of luxury treatments. Opening a salon in the nation’s capital had always been a dream for us at Patrizia Manias, and we are excited to welcome visitors to experience our store; our ultimate goal is that we want all our guests to leave feeling good as well as looking good.”
Simon Taylor, Property Director at the Mercers’ Company, added: “We are always looking for brands that can bring something unique to our destination. As an established Italian brand, Patrizia Manias is a brilliant addition to Covent Garden and the array of international brands already on offer here. The salon will provide the ideal ‘retreat’ for those looking for that bit of luxury post-lockdown and we are confident the business will appeal to the capital’s Londoner base.”
Patrizia Manias joins an array of cosmetic and premium retailers in Covent Garden, including Blow Ltd, Boots, Russell & Bromley, Calvin Klein and Levi’s. Hanover Green acted on behalf of the Mercers’ Company and Patrizia Manias represented themselves.
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For further information, please contact Amy Cassidy at Aver via: amycassidy@averpr.com or Yasemin Kiani via: yaseminkiani@averpr.com
Notes to Editors
About the Mercers’ Company
The Mercers’ Company is a 700-year-old livery company focused on being a philanthropic force for good.
The giving is focused on Young People & Education, Older People & Housing and Church & Communities. This allows Mercers’ to create positive change across generations, giving those they help the chance to live a fulfilling life now and in the future.
The Company and the charities for which it is Corporate Trustee expect to support 180 individual charities annually. They also provide high-quality accommodation to 215 residents across six almshouses, work closely with their associated schools which educate 18,000 children, and appoint 88 charity trustees and school governors.