St David's launches 'Made in Wales' campaign in support of local retail
The St David’s Partnership, owners of St David’s in Cardiff, has announced the launch of a new initiative, ‘Made in Wales’, supporting local retail businesses and entrepreneurs with the opportunity to win a store and six-month lease, within the UK’s premier retail and leisure destination.
The ‘Made in Wales’ initiative is a first for St David’s and has been designed to provide an exciting opportunity for a local retail brand to benefit from a pop-up retail space to grow its audience within the region. Entries officially opened on 21st July and will be running until Monday 10th August and application forms can be downloaded via the St David’s website.
The winning brand will be announced in September and given access to a retail store from 1st October 2020 until 31st March 2021. The brand will be able to transform the pop-up space and create a new and exciting retail offer to add to the strong line-up of international flagship names already based at the centre, whilst receiving full media and marketing support from St David’s.
Speaking on behalf of the St David’s Partnership, Russell Loveland, Senior Portfolio Director for Landsec, said: “We wanted to find a way to support local businesses and the ‘Made in Wales’ initiative provides brands with a chance to build and grow. The ‘Made in Wales’ competition is a chance for us to work with the local community and we look forward to seeing entries from many the exciting retail brands.”
Heinz Kloihofer, Temporary Lettings, and Commercial Partnerships Manager at Landsec, added: “We have seen a very strong entrepreneurial spirit regionally and the ‘Made in Wales’ competition will not only provide the physical space but also the other important communication support; such as marketing, to give it the chance to succeed. We are very excited to see what entrants we receive in the coming weeks.”
The ‘Made in Wales’ initiative is being judged by a panel from Landsec, joint owners of St David’s, and is also being rolled out in two other key regional UK destinations within their portfolio, Bluewater, Kent and Trinity shopping centre, Leeds.
To submit your application for the ‘Made in Wales’ initiative, please visit - https://stdavidscardiff.com/madeinwales
Full T&Cs available here - ttps://stdavidscardiff.com/made-wales-terms-and-conditions
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For further information, please contact:
Nick Thornton at Aver on 07808 940208, or via email at nickthornton@averpr.com
Amy Cassidy at Aver on 07495 461547, or via email at amycassidy@averpr.com
About St David’s Cardiff
St David’s shopping centre provides over 1.4 million sq ft of retail and leisure space and over 180 stores. Since opening its doors in 2009, it has put Cardiff firmly on the map as one of the UK’s best shopping cities.
St David’s has secured a continuous stream of high calibre retailer and restaurant openings over the past five years, including many brands that have made their debut or introduced new concept stores into Wales such as Superdry opening its first dedicated Superdry Sports entrance in the UK. Recent brands also include Bershka, Slim Chickens and Daniel Wellington.
St David’s is anchored by Marks & Spencer, The Ivy and the largest John Lewis outside of London. The centre is also home to a mix of national and international retailers, such as Primark and River Island, in addition to premium brands and independents. These include Hugo Boss, Radley, Vivienne Westwood and Jo Malone. The dining offer at St David’s is equally impressive, with brands such as, Wahaca and wagamama.
About Landsec
At Landsec, we believe great places are for people to experience and are made with the experience of great people.
As one of the largest real estate companies in Europe, our £12.8 billion portfolio spans 24 million sq ft (as at full-year results announcement) of well-connected, experience-led retail, leisure, workspace and residential hubs, with a growing focus on London. From the iconic Piccadilly Lights in the West End and the regeneration of London’s Victoria, to the creation of retail destinations at Westgate Oxford and Trinity Leeds, we own and manage some of the most successful and memorable real estate in the UK.
We aim to lead our industry in critical long-term issues – from diversity and community employment, to carbon reduction and climate resilience. We deliver value for our shareholders, great experiences for our customers and positive change for our communities. At Landsec, everything is experience.
Find out more at landsec.com