The 'Next' big retailer lands at Icon Outlet

Icon Outlet at The O2 has announced British multinational brand, Next, is the latest retailer to join its premium outlet offering. As one of London’s leading shopping destinations, Icon Outlet welcomed the new store this week, joining over 60 other brands including Lacoste, Hugo Boss, Tommy Hilfiger, Levi’s, and GAP.

Next has officially open its new 4,700 sq ft store on the lower level alongside Nike, adidas and Haidilao Hot Pot. The brand’s latest store stocks fashion favourites Lipsy, as well as the group’s apparel and footwear lines for women, men and children, and homeware and beauty products. Next Group is now the largest clothing retailer by sales in the United Kingdom. The Group prides itself on delivering affordable yet stylish clothing, beauty and homeware products to its customers, and seeks to provide quintessentially British merchandise for the whole family. 

A spokesperson on behalf of Next commented: “We are very pleased to have opened our latest space at Icon Outlet alongside its impressive existing fashion and lifestyle offering. Next continues to make strides in both the British and international retail markets, and this latest store marks a new focus for us post lockdown. We are looking forward to welcoming the public to a space that embraces the Next brand.”  

Next has over 500 stores in the UK and circa 200 are across Europe, Asia, Oceania and the Middle East.

 Marion Dillon, Leasing Director for Icon Outlet, added: “Next is a highly relevant addition for our strong family customer base, alongside the best of British and international brands. The new store is one of the largest spaces within Icon Outlet and the Next Group and their wider portfolio of brands will significantly enhance our family fashion and homeware offering at Icon Outlet.”

The opening of Next follows Icon Outlet welcoming Lacoste to the centre earlier this month, following the reopening of its doors post national lockdown. Icon Outlet has recently extended its trading hours by 80% as retailers open earlier each day and will remain open until 9pm Monday-Saturday to boost Christmas shopping opportunities.

CWM acted for Icon Outlet.  Next Group represented themselves.

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