MAMMA MIA! THE PARTY immersive experience launches at The O2
AEG and Crosstree Real Estate Partners, welcome the newest offering at The O2, MAMMA MIA! THE PARTY. The new immersive entertainment experience began on Thursday, 29thAugust, in a specially adapted venue following its highly popular show in Sweden, which has been playing to sold out crowds since 2016.
Created by ABBA’s Björn Ulvaeus, the show features entertainment lasting for over four hours including an immersive theatrical performance, three course Mediterranean feast and an ABBA disco. In this unique experience, attendees become guests in a taverna set on the Greek island of Skopelos where lead characters Nikos and his wife Kate run an exotic restaurant.
Speaking on behalf of AEG and Crosstree, Alistair Wood, EVP of Real Estate AEG Europe, said: “Whilst The O2 is well established as the world’s number one entertainment venue, we are committed to evolving the offer to reflect changes in consumer preferences and to accommodate new, innovative concepts. We are therefore delighted MAMMA MIA! THE PARTY is opening at The O2. This unique entertainment experience joins The O2 arena, ICON Outlet, our new street food and restaurant offer, Oxygen Freejumping trampoline park, and the recently upsized Cineworld, which is now London’s largest cinema, in reaffirming The O2’s status as world’s most popular integrated music, retail, entertainment and leisure venue.”
MAMMA MIA! THE PARTY adds to The O2’s food and entertainment offering which includes over 30 bars and restaurants, Up at The O2 roofwalk experience, Cineworld’s 19-screens and 4DXscreen with innovative cinematic technology, Immotion VR entertainment zone, Hollywood Bowl and more. All the entertainment, sits alongside ICON Outlet, London’s premium outlet shopping destination with up to 70% off 60 superstar brands
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For more information contact:
Amanda McNally: 07495 461573 / amandamcnally@averpr.com
Yasemin Kiani: 07932036085 / yaseminkiani@averpr.com
Jack Tonks: 07951814183 / jacktonks@averpr.com
For any enquiries on The O2 please contact:
communications.team@theo2.co.uk
The O2 Press Line: 020 8463 2500
About The O2
The O2 is the world’s most popular music, entertainment and leisure venue and has been visited by more than 70 million people since opening in 2007.
Home to The O2 arena, which hosts over 200 events a year, The O2 is also home to a second venue, indigo at The O2; Up at The O2, a climbing experience across the famous roof; ICON Outlet, London’s premium outlet shopping destination with up to 70% off 60 superstar brands; Cineworld, now London’s largest cinema with 19 screens; the 12-lane boutique Hollywood Bowl; Oxygen Freejumping trampoline park; over 30 bars and restaurants including the Street Food Quarter; seating and live music space The Garden and ‘Mamma Mia! The Party’, an immersive theatrical and dining experience opening 19 September 2019.
About AEG
Headquartered in Los Angeles, California, AEG is the world's leading sports and live entertainment company. With offices on five continents, AEG operates in the following business segments: AEG Facilities, which is affiliated with or owns, manages or consults with more than 120 preeminent arenas, stadiums, theaters, clubs and convention centers around the world including The O2 Arena, the Sprint Center and the Mercedes-Benz Arenas; AEG Presents, which is dedicated to all aspects of live contemporary music performances, including producing and promoting global and regional concert tours, music and special events and world-renowned festivals; AEG Real Estate, which develops world-class venues, as well as major sports and entertainment districts like STAPLES Center and L.A. LIVE; AEG Sports, which is the world's largest operator of sports franchises and high-profile sporting events; and AEG Global Partnerships, which oversees worldwide sales and servicing of sponsorships including naming rights, premium seating and other strategic partnerships. Through its worldwide network of venues, portfolio of powerful sports and music brands and its integrated entertainment districts, AEG entertains more than 100 million guests annually. More information about AEG can be found at www.aegworldwide.com.
About Crosstree
Crosstree Real Estate Partners is a private real estate investment firm with a focus on the UK market. Founded in 2011 and based in London, Crosstree seeks properties in dynamic mixed use areas that require significant capital investment and offer compelling long term prospects through active repositioning and quality design. Crosstree’s portfolio includes a variety of projects across London including office properties, retail and leisure space, hotels and residential development. In addition to The O2, some of Crosstree’s most significant projects include The Berkeley Estate (a collection of mixed-use buildings in Mayfair opposite The Ritz), The Standard, London (a 270-bedroom hotel under development in King’s Cross), and The Bower, Shoreditch (a 400,000 sf office-led redevelopment on Old Street Roundabout). We concentrate on a few exceptional schemes at any one time, and seek to work with best-in-class partners, professionals and designers.
Further information can be found at www.crosstree.com.