Butcher and the Farmer announces international debut at The O2
AEG and Crosstree Real Estate Partners have announced the international debut of Australian F&B brand Butcher and the Farmer at The O2, signing a farm-to-table concept focused on shared dining. The brand will join the expanding range of restaurants sitting alongside London’s premium outlet shopping destination, ICON Outlet at The O2. In addition, international bubble tea operator CoCo, is taking a unit whilst luxury gelato brand, Snowflake, has also signed for their latest site under the roof of The O2. Collectively, the brands will take over 8,100 sq ft of space.
Created by My Kitchen Rules2015 winners, Steve Flood and Will Stewart, Butcher and the Farmer’sfirst site launched in New South Wales, Australia. The brand has now selected The O2, as the first step in their international expansion and will take a 6,996 sq ft space, with 266 covers. Set to open in September, the farm-to-table concept is backed by executive chefs Will and Steve, who have curated a menu with simple, honest and delicious ingredients which are sourced directly from farmers and providers.
Global bubble tea brand, CoCo, is set to take a 430 sq ft space in August. Famous for its world-renowned bubble tea, this will be the brand’s second store in London following their site in Soho.
London based luxury gelato brand, Snowflake, is also set to join The O2 in August and will take a 700 sq ft space, located opposite Oxygen Freejumping.
Speaking on behalf of AEG and Crosstree, Marion Dillon, Leasing Director for The O2and ICON Outlet, said: “Securing the international debut for Butcher and the Farmer at The O2, highlights our appeal and trend-led food and beverage offering with some of the most relevant and exciting dining operators in the capital. Joining leading brands CoCo and Snowflake, Butcher and the Farmer will enrich our diverse mix of international cuisine, complementing the unrivalled fashion and leisure offer all under the roof of The O2.”
Steve Flood, Brand Manager, Butcher and the Farmer added: “The London dining scene is an impressive, eclectic market – a place we have always envisaged our unique brand flourishing. The O2 stood out to us as the ideal platform to launch our brand overseas, with our restaurant positioned alongside ICON Outlet, and an extremely high volume of visitors from all across the globe. For our first restaurant in Europe, we wanted a popular location with huge potential and the developing area of North Greenwich in one of the most well-visited capitals in Europe, ticked the box for us.”
Lunson Mitchenall and Davis Coffer Lyons are the F&B agents for The O2. CBRE and CWM are the retail leasing agents for The O2. Butcher and the Farmer represented themselves, TK Retail acted on behalf of CoCo and CWM also represented Snowflake.
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For more information contact
Amanda McNally: 07495 461573 / amandamcnally@averpr.com
Yasemin Kiani: 07932036085 / yaseminkiani@averpr.com
Jack Tonks: 07951814183 / jacktonks@averpr.com
About The O2
The O2 is the world’s most popular music, entertainment and leisure venue and has been visited by more than 70 people million since opening in 2007.
Home to The O2 arena, which hosts over 200 events a year, The O2 is also home to a second venue, indigo at The O2; Up at The O2, a climbing experience across the famous roof; ICON Outlet, London’s premium outlet shopping destination with up to 70% off 60 superstar brands; Cineworld, now London’s largest cinema with 19 screens; the 12-lane boutique Hollywood Bowl; Oxygen Freejumping trampoline park; 29 bars and restaurants including the Street Food Quarter; seating and live music space The Garden and ‘Mamma Mia! The Party’, an immersive theatrical and dining experience opening 19 September 2019.
About ICON Outlet
ICON Outlet is a joint venture between AEG and Crosstree Real Estate Partners. The 210,000 sq. ft. premium urban outlet brings shopping for the first time to The O2, the world’s most popular music and entertainment venue. With over 60 superstar brands offering up to 70% off, including Nike, adidas, Ted Baker, Guess, Calvin Klein and Skechers, The O2’s offering is evolving to reflect the consumer-led convergence of retail, leisure and entertainment. ICON Outlet provides the best of accessible premium fashion and lifestyle brands and is just 15-minutes from central London, served by the Jubilee Line, MBNA Thames Clippers, bus services, Crossrail (at Canary Wharf from 2019/2020), and the Emirates Airline
About AEG
Headquartered in Los Angeles, California, AEG is the world's leading sports and live entertainment company. With offices on five continents, AEG operates in the following business segments: AEG Facilities, which is affiliated with or owns, manages or consults with more than 120 preeminent arenas, stadiums, theaters, clubs and convention centers around the world including The O2 Arena, the Sprint Center and the Mercedes-Benz Arenas; AEG Presents, which is dedicated to all aspects of live contemporary music performances, including producing and promoting global and regional concert tours, music and special events and world-renowned festivals; AEG Real Estate, which develops world-class venues, as well as major sports and entertainment districts like STAPLES Center and L.A. LIVE; AEG Sports, which is the world's largest operator of sports franchises and high-profile sporting events; and AEG Global Partnerships, which oversees worldwide sales and servicing of sponsorships including naming rights, premium seating and other strategic partnerships. Through its worldwide network of venues, portfolio of powerful sports and music brands and its integrated entertainment districts, AEG entertains more than 100 million guests annually. More information about AEG can be found at www.aegworldwide.com.
About Crosstree
Crosstree Real Estate Partners is a private real estate investment firm with a focus on the UK market. Founded in 2011 and based in London, Crosstree seeks properties in dynamic mixed use areas that require significant capital investment and offer compelling long term prospects through active repositioning and quality design. Crosstree’s portfolio includes a variety of projects across London including office properties, retail and leisure space, hotels and residential development. In addition to The O2, some of Crosstree’s most significant projects include The Berkeley Estate (a collection of mixed-use buildings in Mayfair opposite The Ritz), The Standard, London (a 270-bedroom hotel under development in King’s Cross), and The Bower, Shoreditch (a 400,000 sf office-led redevelopment on Old Street Roundabout). We concentrate on a few exceptional schemes at any one time, and seek to work with best-in-class partners, professionals and designers.
Further information can be found at www.crosstree.com.