ICON Outlet unlocks an exclusive wardrobe with the signing of Showcase.co

ICON Outlet at The O2, the 210,000 sq ft premium urban outlet developed by AEG and Crosstree Real Estate Partners has announced the signing of Showcase, an exclusive fashion events company, bringing together the world’s leading brands into a new fashion landmark in London.  The new 3,400 sq ft showroom in ICON Outlet will host its first retail event in June. The signing will complement The O2’s 360-degree experience which merges retail at ICON Outlet with dining and world class entertainment.

Working directly with trusted brand partners and leading fashion houses, Showcase provides a fully managed, ethical and high volume sales channel, whilst creating an exclusive retail experience for brand fans. Hosting private sample sales for its members, including womenswear, menswear, childrenswear, and homeware, the showroom will be the second site for the brand, following their debut on Regent Street. 

Speaking on behalf of AEG and Crosstree, Marion Dillon, Leasing Director for ICON Outlet, said: “Showcase’s offer of exclusive sales with leading retail brands will appeal to our varying demographic whilst drawing in new brand advocates.  These continual retail events will complement the ongoing rotation of leading entertainment, provided by The O2,  and follows the launch of our phase 2 dining offer, enhancing further the fusion of retail, entertainment and, dining, offered at ICON Outlet and The O2.”

Katie Holland, CEO at Showcase added: “Showcase provides a platform for leading luxury brands and we are excited to introduce this business model with our second showroom at ICON Outlet as we continue to evolve our retail offer.  We know our exclusive luxury sample sale events will be popular with the premium outlet’s audience and look forward to launching our first event. I think our events will complement and enhance the fashion offer, now available at the world’s number one entertainment venue.” 

CBRE and CWM are the retail leasing agents for ICON Outlet.

Ends

For more information contact

Amanda McNally: 07495 461573 / amandamcnally@averpr.com

Yasemin Kiani: 07932036085 / yaseminkiani@averpr.com

Jack Tonks: 07951814183 / jacktonks@averpr.com

About ICON Outlet

ICON Outlet is a joint venture between AEG and Crosstree Real Estate Partners. The 210,000 sq. ft. premium urban outlet brings shopping for the first time to The O2, the world’s most popular music and entertainment venue. Together with the construction of a 50,000 sq. ft. cinema extension and a 30,000 sq. ft. trampoline park, leased to Oxygen Freejumping, The O2’s offering is evolving to reflect the consumer-led convergence of retail, leisure and entertainment.  ICON Outlet provides the best of accessible premium fashion and lifestyle brands and is just 15-minutes from central London, served by the Jubilee Line, MBNA Thames Clippers, bus services, Crossrail (at Canary Wharf from 2019/2020), and the Emirates Airline.

www.iconattheo2.co.uk

About The O2

The O2 is the world’s most popular music and entertainment venue. Since opening in 2007, it has been visited by more than 70 million people and in 2017 was named Pollstar ‘International Venue of the Year’ for the tenth time.

In addition to the arena, The O2 is also home to indigo at The O2, a live performance space; Up at The O2, a guided walk across the tented roof; ICON Outlet, London’s new premium outlet shopping destination; a vast multi-screen Cineworld complex; the 12-lane boutique Hollywood Bowl; an Oxygen Freejumping trampoline park; The Avenue, which features 26 bars and restaurants and ‘Mamma Mia! The Party’, an immersive theatrical and dining experience opening in summer 2019.

About AEG

Headquartered in Los Angeles, California, AEG is the world's leading sports and live entertainment company. With offices on five continents, AEG operates in the following business segments: AEG Facilities, which is affiliated with or owns, manages or consults with more than 120 preeminent arenas, stadiums, theaters, clubs and convention centers around the world including The O2 Arena, the Sprint Center and the Mercedes-Benz Arenas; AEG Presents, which is dedicated to all aspects of live contemporary music performances, including producing and promoting global and regional concert tours, music and special events and world-renowned festivals; AEG Real Estate, which develops world-class venues, as well as major sports and entertainment districts like STAPLES Center and L.A. LIVE; AEG Sports, which is the world's largest operator of sports franchises and high-profile sporting events; and AEG Global Partnerships, which oversees worldwide sales and servicing of sponsorships including naming rights, premium seating and other strategic partnerships. Through its worldwide network of venues, portfolio of powerful sports and music brands and its integrated entertainment districts, AEG entertains more than 100 million guests annually. More information about AEG can be found at www.aegworldwide.com.

About Crosstree

Crosstree Real Estate Partners is a private real estate investment firm with a focus on the UK market.  Founded in 2011 and based in London, Crosstree seeks properties in dynamic mixed use areas that require significant capital investment and offer compelling long term prospects through active repositioning and quality design. Crosstree’s portfolio includes a variety of projects across London including office properties, retail and leisure space, hotels and residential development.  In addition to The O2, some of Crosstree’s most significant projects include The Berkeley Estate (a collection of mixed-use buildings in Mayfair opposite The Ritz), The Standard, London (a 270-bedroom hotel under development in King’s Cross), and The Bower, Shoreditch (a 400,000 sf office-led redevelopment on Old Street Roundabout).  We concentrate on a few exceptional schemes at any one time, and seek to work with best-in-class partners, professionals and designers.

Further information can be found at www.crosstree.com.