Humble Pizza hungry for the King's Road

Sloane Stanley has today announced the opening of a brand-new plant-based pizza concept, Humble Pizza, at 342 King’s Road, in the heart of Chelsea.

Choosing the iconic King’s Road, the 1200 sq ft dining venture has space for 21 covers with interior design by Child Studio. The design presents a contemporary take on the classic Italian café that became iconic in London's West End throughout the 1950s and 60s. The interior pairs pink Formica with cherry wood details, mosaic flooring and mid-century lighting and accessories. The façade has been decorated as a monotone of pink to create an eye-catching landmark.

Commenting on the news, Hannah Grievson, Property Director at Sloane Stanley said: “Humble Pizza is a trend led concept providing a new experience, and another layer of diversity for the King’s Road. The concept will complement the existing catering offer, and provide a day out experience for shoppers enjoying the retail offering on the estate. We are confident that Humble Pizza will attract the attention of residents and visitors, who definitely have an appetite for new and exciting places to eat.”

Navid Mirtorabi, Founder of Humble added: “Humble Pizza presents a creative plant-based modern menu focussed around pizzatopped with fresh flavours. Working with a landlord that would embrace our strong conceptwas an essential element to refine a modern dining experience. The King’s Road location plays to the brand’s strengths of being young and fashionable. This spirit motivated us to bring together a team to create a truly modern icon for the Chelsea area’s evolving food scene.”

Savills and Miles Commercial represented Sloane Stanley. Humble Pizza represented themselves.

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For further information on leasing news and the Sloane Stanley Estate, please contact Yasemin Kiani or Jack Tonks via yaseminkiani@averpr.comor jacktonks@averpr.com

About Sloane Stanley

The Sloane Stanley Estate is one of the oldest landowning estates in London. Founded in 1717, the Estate has developed into a 10 acre holding of residential and commercial properties on the King’s Road and Fulham Road, still under the same family ownership.

With a compelling mix of flagship international brands, niche retailers and pop-ups, dominated by premium and accessible premium brands that account for 74% of the total offer, Sloane Stanley has created a distinctive and sophisticated mixed-use destination within the heart of the affluent Royal Borough of Kensington and Chelsea, serving a catchment of over 8.5 million people.

The King’s Road has a Residential Comparison Goods market potential of £249.7m placing it within the top 100 retail centres in the UK. This distinctive portfolio and commitment to create and sustain an ‘affordable luxury’ offer have ensured Chelsea’s status as one of the most desirable neighbourhoods and iconic shopping and leisure destinations in the world.